Webinar

How to Invest in a Winning MarTech Stack Strategy

How can you tap into your MarTech stack strategy to pull the right data that will help to personalize journeys and convert your buyers?

Experts from Forrester predict marketers will lean into more marketing automation solutions and personalization tools in the coming year. The catch? Only 1 out of 4 of these MarTech efforts will reach a return on investment.

The root of that stunning shortfall, analysts say, is a lack of insights into the prospective buyer. So how can you, as a marketer, tap into your MarTech stack to pull the right data that will help to personalize journeys and convert your buyers? Let’s help to make sure your MarTech stack rises to the occasion and doesn’t fall flat!

During this session you’ll learn:

  • Where exactly to invest in your MarTech strategy
  • Why consolidating your MarTech stack is important right now
  • The important building blocks for a solid marketing tech stack
  • How to unite your data for better personalization and automation strategies
Act-on small logo.

On-demand Webinar

More Great Content from Act-On's Library

Woman discussion personalization

Breaking Through the Noise: Hyper-Personalization That Drives B2B Growth

a hand brings keys up to a lock in a black and white image

New Gmail “Manage Subscriptions” Page: What Marketers Need to Know

Marketers discussing data

More than MQLs: How Marketers Build Sales‑Ready Journeys That Actually Convert

Successful Companies That Trust Act-On:

Ready to Act-On Your Marketing Goals?

Schedule a personalized demo today!