How to Invest in a Winning MarTech Stack Strategy

Experts from Forrester predict marketers will lean into more marketing automation solutions and personalization tools in the coming year. The catch? Only 1 out of 4 of these MarTech efforts will reach a return on investment.

The root of that stunning shortfall, analysts say, is a lack of insights into the prospective buyer. So how can you, as a marketer, tap into your MarTech stack to pull the right data that will help to personalize journeys and convert your buyers? Let's help to make sure your MarTech stack rises to the occasion and doesn't fall flat!

During this session you'll learn:

• Where exactly to invest in your MarTech strategy
• Why consolidating your MarTech stack is important right now
• The important building blocks for a solid marketing tech stack
• How to unite your data for better personalization and automation strategies