Pipeline, pipeline, pipeline! Many marketing and sales teams are questioning the future state of their MarTech budget and how to stretch it to match the same pipeline expectation. Sounds impossible, right?
Well, with the sheer amount of MarTech tools floating around, it can feel that way. Because more tools naturally brings a more fragmented, complicated tech stack.
So you’ll want to make sure the investments in your MarTech stack give you the return you’re looking for NOW vs 12-18 months down the road.
While economic conditions change, one thing never will –your need to maximize the return on every, single, sales and marketing dollar.