Sales & Marketing Alignment

Align sales and marketing teams, streamline processes, and maximize business outcomes with Act-On. Drive efficient growth and enhance customer experiences.

Meet customers where they are with Multichannel Marketing

Act-On bridges marketing and sales teams, maximizing business outcomes and improving customer experiences. With the lines between sales and marketing blurring, Act-On offers comprehensive capabilities to extend the value of marketing automation to sales teams. Enable your whole team’s success and foster a collaborative and transparent approach to growing your business.

Product Capabilities

For marketing automation that goes way beyond email.

Identify sales-ready leads

Help sales with high-quality, engaged leads using lead scoring. Streamline and optimize lead qualification by aligning sales and marketing teams. Customized lead scoring focuses on the ideal customer profile – fit, engagement, product, and vertical.

Give sales insights to better Personalize messaging

Enhance your sales conversations with real-time website visitor alerts. Know who is on your site and see their viewed content before reaching out. Combined with the visitor’s activity history, this information empowers sales reps to engage in relevant and authentic conversations with potential buyers.

Understand marketing’s impact for sales teams

Measure the impact of marketing on the sales pipeline with Act-On Funnel Reports. Track prospects’ journeys step-by-step through each stage of your sales process. Gain real-time insights to inform critical decision-making.

Enable Sales with Notifications and Tasks

Automate sales notifications and tasks with Act-On. Ensure timely handoff to sales partners by assigning leads, setting due dates, and sending reminders. Utilize automated journeys to create tasks in Salesforce and prompt necessary actions based on milestones and behavior indicators.

Extend Act-On’s Value

Embed Marketing Automation functionality seamlessly with Act-On Anywhere. Access Act-On contacts, insert links and content, and more within web apps, websites, and popular email clients like Gmail and Outlook. This versatile plugin is also compatible with various web-based tools.

The Act-On Software Team has become an extension of our business. We ranked their marketing automation solution above Eloqua, Marketo, Pardot, and HubSpot. Their service has exceeded expectations. We are very happy to work with them!