Tired of Complicated Marketing Automation Slowing You Down?

Welcome to the crowd. Many marketers are struggling with aging “first generation” marketing automation solutions that have grown too complicated and expensive. But there is hope–that’s why 23% of companies improve their operational efficiency each year.

The Stats Don’t Lie

23% of companies switched their marketing automation software provider in 2023!

Marketing teams are only using 33% of MarTech capabilities. That means you’re only getting 33% value out of your marketing automation system.

Companies are reducing their total cost of ownership by up to 55% by realigning their marketing automation to their needs.

Are you ready to make the switch? Assess your total cost of ownership and how much your system is slowing you down.

Why companies are switching

Across the board the 3 areas that are driving customers to switch to a new approach are:

Too Much Complexity

That impacts marketing being able to deliver projects on time.

Too Expensive and Increasing Cost

Tired of the high cost, vendor upsell, and being nickeled and dimed for each new feature.

Lack of Investment in Aging Products

Many products, after being acquired by mega-vendors, have slowed innovation and fixing known problems to focus on integrating with the greater suite and other products.

The benefits of upgrading…

The longer you wait, the more complex your software is getting and the slower your team is able to move. Delaying getting to a better place only prolongs frustration and escalates costs. Complexity is a ticking time bomb on your current platform.

Get More Done

By reducing complexity your team can deliver campaigns faster. We’ve helped teams accelerate time to market by 85%–reducing launch time from weeks to days! Then you can get to all those improvement projects you’ve been putting off.

Reduce Total Cost of Ownership

Not only reduce subscription costs, but also eliminate extra contractors and software needed just to run your marketing automation software. Eliminate hidden overage charges and nickel and diming. Free up budget for other projects or demand gen.

Make the Hurting Stop

Free up your team to do their jobs; to dive into performance metrics and get creative about the next great thing. Stop beating your head against the wall and make software work for you.

The Cost of Inaction

Complexity is only getting worse

Every year, new features are added, more assets are used, more rules are put in place, and it gets harder and harder to use the system. How many certified experts do you have just to run a campaign? As it gets more complicated, your execution slows down. What if you could improve execution speed by 50%?

Forced Budget Reductions?

What did you have to give up in order to keep your expensive Marketing Automation system? How much did your total cost of ownership go up from last year or the year before? How much do you think it will be next year? (it will be more) What could you do if you reduced your software expenses by 50%?

Team Productivity is Actually Going Down

How many more people do you have to run digital marketing through your marketing automation tool? How many of them feel like they spend too much time or frustration just getting the tool to do what they want it to do? What if you could change that?

What does “better” look like?

Use our assessment to map out what a better solution could do for you, and what that means to the business in terms of hitting your goals, developing pipeline, saving money, or redeploying resources to other necessary projects.

Worried about Migration? It’s not as bad as you think. Let us show you.

We’ve helped many companies upgrade to a better operating state, reduce cost, and get more done. We’ve developed an effective and proven strategy to “upgrading.” (We have a better solution than “migration”)

Download our “Migration Strategy Guide”

Use our marketing automation assessment to compare providers and costs

Best Practices for Driving a Marketing Automation Switch

We’ve compiled a set of resources to guide you through the migration process and considerations when replacing your Marketing Automation solution.
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Marketing Automation Migration: Switching Platforms Made Easy

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Pro Tips: 5 Considerations To Implement Marketing Automation Platforms

Successful Companies That Trust Act-On: