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Our Story

Home | Why Act On | Our Story

As the world’s leading growth marketing company, we recognize that customers are more than just leads, and marketers need more than just automation. So, we built a platform to help them create better brand experiences and grow their business — in every industry around the world.

Back in 2008, a small team of innovative thinkers and marketing dreamers set out to answer a question: What if you could create a platform that enabled marketers to better connect with consumers through faster, bolder, more engaging initiatives?

In that instant, Act-On was born – and our aim remains true today. We’ve grown and expanded to service thousands of customers at companies large and small, all while elevating our growth marketing automation platform to heights we never imagined. With nearly 200 professionals around the world, we work together every day to improve and expand our offerings — always striving to anticipate and exceed the needs of our customers in the ever-changing world of marketing.

Modern marketers want exceptional strategies that drive captivating brand experiences — now and in the future. That’s why we continue to build, improve, and innovate a platform that is strong enough to withstand inevitable changes in the marketing industry, but flexible enough to grow with the marketers we empower.

Our work is never done. We push ourselves every day to challenge the status quo and transform the marketing paradigm. To drive successes for our clients. To better engage your audiences. To grow, evolve, and innovate. To lead the industry to bold and brave heights.

Growing a business requires building a brand that people care about. Our marketing automation platform delivers brand experiences that captivate and delight the only customers that matter: yours.

Meet The New Act-On

Our Core Beliefs

As your customers get smarter, so should your marketing automation.

Your customers are in control. Reviews and content fuel their opinions — which can make or break a brand’s reputation. To drive demand and enhance brand value, you’ve got to go beyond the lead. You need modern marketing automation tools that create great brand experiences and nurture customer engagement organically.

Brand experiences don’t happen in siloes. They’re everywhere.

Traditional marketing automation platforms are blinded by solving for demand generation. They’re not designed to react to how modern consumers make purchase decisions. Marketing automation can’t be a servant to the CRM anymore — customers expect more. With an always-on growth marketing platform, you can create exceptional experiences for your audience across myriad touchpoints to achieve the greatest impact.

Customers are more than just leads. Treat them like the individuals they are.

For your company to survive, you need sales. For it to thrive, you need people to love your brand. To turn consumers into loyal brand advocates who spread the word about your offerings, you need to go beyond the transactions – you need to grow relationships based on personal value exchange. Think outside the CRM-centric mindset and enter a world where creating unique experiences for customers drives your business to levels you never imagined.

Modern marketing means redefining the channel.

Customer expectations are high because new digital experiences wow them every day — and your competition knows this. Brands that deliver consistency, value, and a little delight across every channel will win the day. And these efforts will accelerate their brand. To capture and captivate your audience, you need to create meaningful, thoughtful, compelling experiences at every touchpoint.

The best is yet to come.

We believe that the modern era of growth marketing will be defined by unforeseen innovation, customer engagement, and long-term value creation for the brands who get it right. Act-On was founded with innovation and optimism in our hearts, and we work every day to capture marketers’ imaginations and deliver a customer-centric growth marketing platform that’s more intuitive and more powerful than ever before.