eBook

Rethinking Your Marketing Automation Migration Strategy

Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance.

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Every year, 23% of companies switch their marketing automation provider.

Do you plan to be one of them? We know from experience that migrating your marketing automation platform can be a difficult, extensive process. That’s why we’re telling companies that make the switch to rethink things entirely: Don’t migrate!

In this extensive thought leadership report, backed by research and featuring interviews with experts, Act-On explains a number of strategic approaches to switching marketing automation platforms that save valuable time and drive marketing operations more quickly to business value.

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