Every year, 23% of companies switch their marketing automation provider.
Do you plan to be one of them? We know from experience that migrating your marketing automation platform can be a difficult, extensive process. That’s why we’re telling companies that make the switch to rethink things entirely: Don’t migrate!
In this extensive thought leadership report, backed by research and featuring interviews with experts, Act-On explains a number of strategic approaches to switching marketing automation platforms that save valuable time and drive marketing operations more quickly to business value.
Read to learn:
- What’s driving the switch from legacy marketing automation platforms
- Why the “migration” approach is outdated, and often not even necessary.
- What we’ve learned from onboarding clients to the Act-On platform, and how you can benefit.
- Several distinct approaches to moving your campaigns and assets to a new system
