Nothing holds back great marketing teams like lackluster automation. When AGFA HealthCare got their hands on Act-On, they started segmenting messages, targeting audiences, and achieving peak campaign performance.
Act-On’s marketing automation software helps a manufacturing company manage hundreds of leads per month and efficiently roll out its digital marketing strategies.
By updating data collection efforts and integrating Act-On with SugarCRM, this Kansas community college was able to launch segmented marketing programs to positively affect enrollment.
Download this datasheet to learn how Act-On’s combination of simplicity and power makes it easy to create, personalize, test, deploy, and measure your email marketing campaigns
In this guide, we outline the unique challenges facing marketing teams, and the lifecycle marketing solutions that help solve them. The challenges are listed in the order of customer lifecycle maturity, and while best practice is always the long-term aim, a crawl-walk-run approach will get you easy wins: start with solving the basics, then build out from there.
Marketing teams are being asked to do more with less. Get key insights from our report on the future of B2B marketing automation. Learn what your peers say about AI, lean teams, and proving ROI.
Credit union and regional bank marketers shouldn’t have to start from a blank screen. Act-On’s prebuilt lifecycle programs, available Nov. 4, give teams a ready-to-launch start on acquisition, onboarding, cross-sell and retention, with templates, content and reporting built in. It’s the first step in Act-On’s push to build marketing automation around the industries it serves.
Act-On has been recognized as a 2026 Buyer’s Choice award winner by TrustRadius, a HG Insights company, a buyer intelligence platform for business technology.
Act-On Software Inc., provider of the easiest-to-use marketing automation platform, today announced that TrustRadius has recognized Act-On Marketing Automation with a 2025 Top Rated Award.
Act-On InSite is a generative AI chat agent that is embedded within a customer’s website to answer visitors’ questions concerning the company and its products, and help visitors engage with sales and support.
Most financial services firms win the first account, then quietly lose the customer to indifference. Join us to discover the framework that turns a single product into a lifelong relationship through smarter onboarding, well-timed cross-sell plays and the metrics that prove marketing’s impact.
The 'do more with less' pressure is on. With 85% of marketing teams having 10 or fewer people, it's time for a new playbook. Join Act-On's marketing and product experts to learn how to turn your small team into a strategic superpower. Discover practical strategies to amplify your impact and prove the ROI leadership demands.
Superficial personalization like [FirstName] no longer works. Join Act-On experts Duessa Holscher and Mike Felix to learn the hyper-personalization strategies that activate your data and build high-converting B2B journeys at scale.
Today’s marketers aren’t just tasked with filling the funnel—they’re driving real revenue impact. But even the most sophisticated strategies can stall when there’s a disconnect between marketing and sales. NetLine, Act-On, and ZoomInfo experts will dissect and fix common go-to-market cracks, moving beyond vague alignment talk to pinpoint specific buyer-journey breakdowns.
