Marketing Automation for B2B: Building Effective Strategies
Maximize your marketing automation for B2B investment with these tips for building and implementing effective strategies.
Maximize your marketing automation for B2B investment with these tips for building and implementing effective strategies.
Setting up a new email nurturing campaigns can be tough. Check out these nurture campaign best practices to achieve success.
Read these best practices on how to strengthen the bond between sales and marketing teams.
People are the most important aspect of marketing automation success, because they make or break marketing automation ROI.
Email deliverability: It’s the cornerstone of good email marketing strategy and planning. Not sure why? Our guide will make you an expert.
Reposting your content on social media helps you extend its shelf-life and reach a wider, more enthusiastic audience.
Learn how a global manufacturer of scientific instruments simplified its digital reach across 90 destinations.
Insulated copper wire manufacturer Kris-Tech Wire found a responsive audience and tapped into the power of data by using Act-On surveys.
Act-On’s marketing automation software helps a manufacturing company manage hundreds of leads per month and efficiently roll out its digital marketing strategies.
Avery Dennison reduced software costs by 37% and tripled email open rates after enhancing its Act-On implementation recently. Read on to find out how.
By updating data collection efforts and integrating Act-On with SugarCRM, this Kansas community college was able to launch segmented marketing programs to positively affect enrollment.
Hitachi High-Tech Analytical Science wanted to drive closer alignment between sales, marketing and service teams in order to provide a smoother, richer customer experience.
Download this datasheet to learn what the CCPA is and what you need to do as a marketer to comply with these new privacy standards.
Download this datasheet to learn how Act-On’s Advanced CRM Mapping (for Salesforce, SugarCRM, and Microsoft Dynamics) can be integrated and leveraged for better measurement, segmentation,
Download this datasheet to get a step-by-step checklist of what you need to do as a marketer to comply with the GDPR privacy rules. General
Download this datasheet to learn how Act-On’s Adaptive Segmentation will allow you to easily create tightly targeted list segments that tie together demographic data with behavior
Download this datasheet to learn how Act-On’s private training offerings can help you promote your brand, generate more demand, and expand your reach! Act-On Marketing
Download this all-in-one guide to mapping and executing personalized customer journeys while extending the lifecycle and growing your business.
Marketing automation was originally created to help marketers acquire new customers. And good platforms do just that. But if you’re only using your MAP to
Read this eBook to learn how to optimize the customer lifecycle at every stage of the buying journey – from awareness to acquisition to advocacy (and beyond)!
New advanced webhooks technology expands integration portfolio to open up new marketing channels, customer engagement, and communication efficiency for the marketer.
Act-On’s new AI-Powered Advanced Analytics package goes beyond standard marketing reports to provide a powerful and flexible, custom analytics package with Natural Language Processing insights.
Act-On Software and Intel’s AI & Machine Learning Software Portfolio have developed some of the most advanced audience segmentation analytics tools. Leadership at both companies will present the collaborative effort and results at the Intel Innovation Conference in Sept 2023.
Tis the season for holiday promotions to meet those year-end goals. But simply sending more emails to reach your audience may not be the answer.
Is your content collecting dust rather than driving web engagement? Good content takes a lot of investment – of time, money, and resources. Too often,
When’s the best time to send an email? What kind of personalization actually drives engagement? Do people prefer designed or plain text messages? Email marketers
When it comes to email marketing tips, there are a few things that we have all been told to do. From using specific CTAs to sending at certain times of the day, but does some of that conventional wisdom really make a difference? After extensive tests, see what we uncovered.
Download this all-in-one guide to mapping and executing personalized customer journeys while extending the lifecycle and growing your business.
Marketing automation was originally created to help marketers acquire new customers. And good platforms do just that. But if you’re only using your MAP to
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