Marketing Automation Platform

Act-On’s Marketing Automation Is Designed To Increase Customer Engagement, Convert More Leads, And Support You In Delivering Exceptional Value At Every Stage Of The Customer Journey.

Marketing Automation

Capture and keep your audience’s attention with Act-On’s marketing automation. We help you leverage behavioral data to understand and target specific audience behaviors so you can deliver the right content at the right moment — boosting engagement and loyalty.


Complete multichannel marketing designed to keep customers engaged at every stage — from awareness to loyalty.


Gather, interpret, and report the data that truly matters to prove ROI. Plus, easily export data to your favorite business intelligence tools.


An intuitive framework allows you to score audience segments to learn which customers are close to purchasing and which need more attention.


Use powerful tools, including forms, landing pages, personalization, and more, to transform cold prospects into warm leads and, eventually, closed deals.

Sales &
Marketing Alignment

Easy to customize, develop, and deploy, our web forms help you manage customer information and optimize your lead generation efforts.

MarTech Stack

Assess unique engagement metrics across your touchpoints to create tailored messaging for your prospects and customers

Marketing Automation Tools to Supercharge Your Digital Workflows

Our automated marketing software helps you plan, launch, measure, adapt, and optimize holistic marketing programs — giving one marketer the power of ten! With Act-On marketing automation, every marketer can connect with prospects, convert leads, nurture experiences, close deals, and evangelize customers for repeat business and increased exposure.

Lead Automation

Lead Automation

Create, edit, share, and save lead automation workflows with Act-On’s website visitor tracking, landing page templates, and form builder. Automate your demand generation efforts to capture the information you need to deliver customized buying experiences that drive awareness, delight prospects, and strengthen customer relationships.

Automated Marketing Journeys

Guide your target audiences from consideration to purchase to loyalty with Act-On’s automated marketing journey tools. The Automated Journey Builder includes a flexible visual canvas to build multi-channel, multi-touch marketing outreach programs. And with intuitive if/then conditional logic and content personalization functionality, you can deliver the brand experiences your prospects crave and your customers love.

Lifecycle Tools

Lifecycle marketing automation tools include a phased and scalable approach to understanding, engaging, and delighting your customers at every stage of their journey (and back again). Act-On’s lifecycle marketing automation tools help you anticipate and meet your buyers along their preferred channels — extending the customer relationship past the point of sale and turning leads into buyers and buyers into lifelong brand champions.

"We struggled in the past to get our customers to engage, so the very first time we put Act-On’s survey into our emails and got the 14.9% clickthrough rate, we were pleasantly surprised."

Naima Amraan
Marketing Operations Specialist, Kris-Tech Wire

"Act-On’s reports gave us valuable insight into buyer activity, and its lead scoring and integration with Salesforce enabled us to track and nurture prospects until they were hot enough to hand to sales."

James Moat
Director Of Global Digital Corporate Communications, Avery Dennison

"Automation has made our marketing efforts timely, which in turn has provided open rates well above what we had seen before. Our new member welcome email, for example, has an open rate of 77%."

Amanda Hullinger
Marketing Supervisor, Georgia United Credit Union

"The main difference between Pardot or Marketo and Act-On is that Act-On is a lot easier to use."

Fabio Bacchilega
Global Senior Digital Marketing Automation Manager, Bruker Biospin

We ❤ Our Customers