Pay for What You Use.
And not a Penny More.

Plans and Pricing

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How Many

Active Contacts (i)

Do you have?

I have up to


Active Contacts

Need to estimate how many

Active Contacts (i)
you have?

Active Contacts refers to the subset of your total contact database to which you are actively marketing.

Typically, Active Contacts represent40% - 60%of your contact database in a month


A platform for the energetic marketer

Starting At


Per Month

A complete marketing automation program:
  • Best-of-breed marketing automation
  • Integrates into virtually any MarTech system
  • Execute true multichannel marketing programs
  • Engage with customers across their life cycle


When scale, scope, reach is essential

Starting At

Let's talk!

Per Month

Enhanced to power advanced program All of professional plus:
  • Deep CRM Connector for Zendesk, SalesForce, and Microsoft Dynamics
  • Data Studio for advanced reporting and BI integration
  • Account-Based Marketing
  • 2x user accounts


Professional Enterprise
Automated engagement programs
Track website and landing page visitors
Score visitors, prospects and customers
Create contact lists based on behavior and demographics
Target emails and messaging to contact segments
Deliver landing pages and forms that engage your market and capture info
Dozens of pre-built templates for landing pages, forms, and emails
Open API, Zapier and Cazoomi enables customers to build the martech they need
Interactive analytics and reporting dashboards
CRM Integration Add-on
Data Studio for advanced reporting and BI integration Add-on
Account-Based Marketing Add-on
Automated SMS marketing Add-on Add-on
Transactional email Add-on Add-on

Customer Testimonials

“We were attracted to Active Contact pricing, which only charges us for contacts we’re actively marketing to instead our entire database.”


It made financial sense to only pay for the contacts we’re engaging with and helped secure approval to move forward with Act-On.


“Act-On’s Active Contact pricing helps us proved the value of marketing automation with a smaller investment up front.


Frequently Asked Questions

Active Contacts are based on the number of contacts you engage within a given month — not the size of your database. Your database might include millions of contacts, but you might include only 50% of them in your campaigns. Act-On fees are based on the volume of active contacts rather than the sum number in your marketing database.

We understand that many businesses experience cyclical or unpredictable growth throughout the year. Our pricing model is intentionally flexible to scale with your needs all year long, allowing for variance in Active Contact fees to meet your business realities.

The calculator above provides a pricing range for the Act-On Platform. Anticipated pricing starts at the figure shown, yet actual pricing may vary depending on additional factors – including add-ons, configuration, and implementation. Please contact sales for a specific quote unique to your needs.

Year-over-year pricing is largely dependent on the volume of active contacts in your database, your product add-on functionality, and services agreements. While there may be incremental economic adjustments, customers do not typically see significant year-over-year changes in Active Contact fees.

The majority of the additional product functionality included in the Enterprise package is available to those with the Professional package for a fee. Please contact us for details.

Yes. Your long-term success is our priority, and we find that customers that commit to the year-long investment (or beyond) are most successful with our platform.

Yes. Please contact us for details.

Our Customers

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