Total cost of ownership going up, but productivity still dropping?

Have you noticed the rising costs of operating your Marketing Automation, coupled with the increasing complexity? If so, you’re not alone. Surveys indicate that most marketers feel the same way.

Breaking Down the Complexities

The big five Marketing Automation solutions have become costlier and more bloated. You’re charged for contacts and features you hardly use, all while being pushed towards other products in the mega-vendor suite. This heightened complexity drives a downward spiral in use of features – per Gartner, marketers utilize only 33% of their Martech stack. The result of this automation arms race? Marketing departments now pay “expert certified consultants” just to run their software. How is that affecting your total cost of ownership?

Simplify Your Process, Boost Your Efficiency

Certified experts working full-time to keep the software working. Agencies to handle creative tasks. Entire teams for analytics. Since when did Marketing Automation become a complex, SAP-like endeavor that demands an army of consultants? Imagine what you could achieve with that time and money if it were easier.

It’s their game: lock you in, and innovation takes a backseat.

Download Our Free Assessment Guide to Calculate the Business Benefits of a More Efficient Solution

Embrace Change and Thrive

A survey by MarTech revealed that 23% of respondents switched their Marketing Automation solution in 2022 and 2021, seeking a better alternative. They found something better, and you can too.

Redefining Value

Are you truly getting value from your Marketing Automation solution? According to a 2018 survey, only 8% of teams felt they were maximizing their software's potential. Complexity has surged, and value has dwindled. You're paying for functionality you don't use. What if you could put that money to better use?

Fresher Approach, Efficient Future

Imagine your team effortlessly managing your Marketing Automation, without the need for certified consultants. Modern UX and AI can make this a reality, allowing you to achieve more in less time, for significantly less money.

Unleash Speed and Efficiency

What if you could cut your campaign development time from 2 weeks to 2 days. Other customers have. The headaches and expert consultants are a thing of the past. Some customers have experienced an 85% improvement in time to market.

The Cost of Inaction

Delaying a switch only prolongs your current frustrations and adds to the financial burden on your team. Complexity compounds over time, resulting in increased costs on your current platform.

Seize the Opportunity

Make the move to a more efficient and cost-effective future. Our strategy is designed to streamline the transition, making it as painless as possible. Recognize the benefits and make the smart choice for your team.

The Longer You Wait, The Harder It Gets

Another year of frustration and inefficiency is another year lost. Complexity only escalates with time, leading to higher costs on your current platform. Is it time for a change? What is your TCO and what could it be?

Don't let them win. Take our assessment to understand what inaction costs you.

Best Practices for Driving a Marketing Automation Switch

We’ve compiled a set of resources to guide you through the migration process and considerations when replacing your Marketing Automation solution.

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