Marketing Automation Software For The Full Customer Lifecycle

Marketing Automation Software That Actually Delivers
Act-On marketing automation is made for the ones who blaze trails. It's the straight-forward tool you need to get creative, launch and test your best campaigns, and nurture leads automatically. And if you're thinking, "Yeah, but data." Of course, and integrations, too. But first, we made these boxes to tell you what Act-On does. What if you could ... ?
Precision
Develop multi-channel experiences to the right targets, at the right time.
Clarity
Provide better leads, data, and measurable results to create happier sales partners.
Reliability
Scale your marketing efforts to engage, nurture, and convert across the customer lifecycle.

Marketing Automation Features
Act-On has all the marketing automation features you need without making things overly complicated (ahem, Marketo), or making you pledge undying allegiance to an entire product suite (mm-eham, HubSpot). We give you the complete marketing feature set you need without over-inflated hard to use platforms that cost too much.
Explore Act-On's Features and Capabilities
We're Here When You Need Us
We’ve got the innovative tools, support services,
and educational assets you need to succeed.

Open API Means Act-On Will Work With Your Team's Favorite Tools
Our Native Integrations Include:









Successful Companies That Trust Act-On:
experiences
the globe
per month
support

Meet Some Of Our Customers
Our mission at Act-On is to support marketing progress at a very real level with our customers and partners. Our world class product, support, customer success and technical teams make it all possible. Here are some of the customer stories we're proud of.
What Our Customers Are Saying

"With Act-On, we can compete with the biggest players in the market while continuing to provide a head-turning customer experience."
Kyle Dahlgren
Assistant Vice President of E-Commerce, Truity Credit Union



"Thanks to Act-On, we were able to enhance our marketing strategy and gain valuable insights into customer preferences."
Adam Nutting
Marketing Automation Specialist, Traverse City Tourism


"Through analytics and knowing where our customers are in their journey, we’re able to deliver the most relevant messaging."
Marc Wilensky
VP of Communications and Brand Marketing, Tower Federal Credit Union


"Act-On’s lead scoring has transformed our marketing efforts and allows us to automatically transfer great leads through our CRM."
Sam Saunders
Digital Marketing Manager, DMC Canotec


"Executing our email campaigns through Act-On increased our open rates by 68% and our CTR by 25%."
Agata Krzysztofik
Chief Marketing Officer, Simscale


"Act-On gave me the insight I needed to better strategize how we engage our different audience segments."
Kristin Williams
Marketing Program Manager, Physicians Insurance


Uplevel Your Knowledge, Get Inspired, and Act-On These Resources
Here at Act-On, we live by live our own marketing advice. We also live up to our promises of great service and education, even if you never become our customer. Get our best articles, eBooks, webinars, podcast episodes and more in our resource center. Here are a few things to start with.


ALLDATA
It’s every email marketer’s worst nightmare. A sudden spike in bounce rates. Luckily, ALLDATA had Act-On’s deliverability team on their side.


The Power of AI Marketing Automation: Act-On Interviews ChatGPT
Today, Act-On launches an exciting new feature for our core marketing automation platform: Act-On AI Create. This new feature allows customers to bring the power


United Revenue Team: Building Sales-Marketing Alignment
The benefits of an aligned sales-marketing effort are undeniable. Strong collaboration between the two teams creates a better customer experience, improved conversions, and increased revenue.


Deliver Personalized Customer Journeys at Scale
Download this all-in-one guide to mapping and executing personalized customer journeys while extending the lifecycle and growing your business.


Act-On AI joins the chat, integrates ChatGPT to boost marketing automation email efficiency
Act-On Software, a leading marketing automation platform, is launching AI Create to help marketers generate efficient, compelling email content.


Using Marketing Automation to Boost Customer Retention
Marketing automation was originally created to help marketers acquire new customers. And good platforms do just that. But if you’re only using your MAP to





