The Cry for Improvement
Marketers are voicing their frustration with aging, complex marketing automation solutions. The complexity has grown to the point where only certified users can navigate the system. Campaign development takes far too long, and the user experience feels stuck in the 1990s.
The Stats Don’t Lie
In 2022 and 2021, 23% of survey respondents chose to replace their Marketing Automation solution.
Additionally, 22% of survey respondents opted to replace their CRM.
52% of CMOs believe that lack of skills and knowledge is holding back maturity.
While enduring these challenges may be one thing, it becomes a genuine business problem when it hampers efficiency, drives up costs, and hinders your team’s ability to meet campaign goals.
Download Our Free Assessment Guide to Calculate the Business Benefits of a More Efficient Solution
Visualize a Better Future
Are you truly getting value from your Marketing Automation solution? According to a 2018 survey, only 8% of teams felt they were maximizing their software’s potential. Complexity has surged, and value has dwindled. You’re paying for functionality you don’t use. What if you could put that money to better use?
Streamline and Accelerate
What if campaign development time could be cut from 2 weeks to just 2 days. The days of super complex, bloated software are over. Some customers have even seen an 85% improvement in time to market.
Your Team, Your Power
Imagine your team handling tasks you typically hire consultants for. But what if every manager on your team could harness the full potential of your MA software? How much more could you achieve?
Reclaim Value, Reduce Complexity
Only about 1 in 10 (11% of) respondents said that they had increased their utilization of marketing technology by more than 10% this year compared to last.
The Cost of Inaction
The longer you wait, the more complex your software is getting and the slower your team is able to move. Delaying getting to a better place only prolongs frustration and escalates costs. Complexity is a ticking time bomb on your current platform.
Chart a Smoother Course
Switching your Marketing Automation solution may seem like a project, but it’s not as bad as you probably think and we’re here to make it easier. With our expert strategy, you can ensure a seamless transition towards efficiency and cost-effectiveness.
Propel Your Team Forward
Waiting another year only means more frustration and inefficiency for you and your team. At some point, you’re going to have to switch to avoid falling behind. It’s time to seize the opportunity, and chart a new course.
Time is Money
Imagine achieving more, faster, with reduced operational expenses. This could be a reality for your team when you simplify your tech stack and switch to a platform that better fits your needs.
Benchmark Your Team's Performance and Unlock New Possibilities.
Best Practices for Driving a Marketing Automation Switch
We’ve compiled a set of resources to guide you through the migration process and considerations when replacing your Marketing Automation solution.
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