Choose Act-On: The Hubspot Alternative Dedicated to Marketing Automation

Deep CRM integrations vs. a walled garden
Take control of your martech stack with Act-On’s integration-friendly approach. While Hubspot has created a walled garden of products that are difficult to integrate with outside tools, we make it easy to connect Act-On with your favorite solutions. We offer native integrations with five major CRMs, the most popular webinar and ABM platforms, and the most efficient business intelligence solutions.
Build the martech stack that works best for your business with Act-On.
Inclusive and transparent costs vs. nonstop upsells and unpredictability
Get more functionality for a lower, more predictable total cost with Act-On. Unlike Hubspot’s notoriously inconsistent pricing — where one extra feature or a few additional contacts can bump you into a higher tier — we don’t charge extra for core functionalities or capabilities you need to grow. Our price includes our full set of features, and you only pay for the contacts you actually market to (usually around 40-60% of your database).
Rest easy with Act-On’s predictable pricing and greater value for your investment.


Accessible, helpful humans vs. passive support
Get your team the support they need: a personal, proactive partnership with Act-On. While Hubspot’s scale demands a passive support system that relies on documentation and community forums, our default mode is human-to-human. Our support engineers and customer success specialists help you get the most out of your marketing automation, not just troubleshooting technical issues.
Count on our marketing automation experts to investigate your issues and answer your questions.
When we saw Act-On’s ability to do so many things so easily, especially creating emails and landing pages, we were hooked. The other big selling point was the easy and effective Microsoft Dynamics integration, which HubSpot wasn’t able to do at all.

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