Forrester B2B Summit North America is a Wrap!

Near-Term Goal Resources

Email Marketing Myths Debunk’d

We tested conventional email marketing wisdom to understand if what we’ve all been taught really makes a difference? See what we learned.

5 Lead Nurture Campaigns that Build Pipeline and Support ROI

If you’re feeling pressure to build ROI now on your marketing automation and email programs, try these lead nurture campaign strategies.

Mid-Term Goal Resources

Rethinking Your Marketing Automation Migration Strategy

Crafting a Modern Lead Story: Strategies for Effective Lead to Pipeline Conversion

Our Platform

Everything you need in an enterprise marketing automation platform.

Multichannel Marketing

Complete multichannel marketing designed to keep customers engaged at every stage — from awareness to loyalty.

Marketing Analytics

Gather, interpret, and report the data that truly matters to prove ROI. Plus, easily export data to your favorite business intelligence tools.

Lead Scoring

An intuitive framework allows you to score audience segments to learn which customers are close to purchasing and which need more attention.

Lead Generation

Use powerful tools, including forms, landing pages, personalization, and more, to transform cold prospects into warm leads and, eventually, closed deals.

Sales & Marketing Alignment

Align sales and marketing with proven tools designed to improve the customer experience and business outcomes.

MarTech Stack Integrations

Fast, easy, and intuitive integrations make it simple to leverage critical data for marketing activities, such as audience segmentation, webinars, and more.