Developing lead scoring models for prospects helps you understand their intentions based on demographics, firmographics, and behavior. By using lead tracking to gather and analyze each prospect’s relative behaviors and intent signals (like website visits, content views, form-fills, and email opens), Act-On ranks your prospects, alerts you to marketing qualified leads, and enables you to segment accordingly to maximize conversion rates.
Existing customers behave differently than leads because they’re already familiar with your company. And since repeat customers are key to sustainable revenue, lead tracking customer behaviors and engagement is essential to generating additional sales opportunities and increasing customer loyalty. Deploy a wide range of scores across multiple segments to better understand your sales qualified leads and opportunities.
Individual prospects and customers often take actions that indicate more than one intention. Don’t underserve a genuine interest by aggregating intention and scores. Act-On’s multiple score sheets allow you to develop lead scoring models and lead tracking strategies that follow individual buyers down multiple pathways, giving you greater visibility and influence regarding marketing qualified leads, sales qualified leads, and their purchase decisions.
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