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Reporting & Analytics

Frustrated with rigid, generic reporting? Optimize marketing outreach with actionable insights from Act-On’s comprehensive AI-driven analytics suite. Empower your team with customizable dashboards, visualizations, and alerts that drive continuous optimization.

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Actionable and Intelligent Insights

Get fast, accurate insights on engagement and outcomes

Reporting and Analytics

Accelerate growth with actionable insights

Understand Engagement Quickly with Conversational AI

Use natural language discussion with AI to visualize data and discern insights. Understand contact behaviors and demographics across key channels, including emails, SMS, form submissions, website activity, webinars, and content downloads.

Measure ROI and Conversion Velocity

Integrate CRM data to understand the financial outcomes of marketing activities. Understand which campaigns, marketing assets, and lead sources are generating revenue. Evaluate the speed with which leads and customers are reaching conversion thresholds, from milestones in sales pipelines to customer retention programs.

Stay Informed, without Signing in to Act-On

Configure Act-On to regularly send reports to email addresses as a PDF or CSV attachment, or set up alerts that send notification emails when large shifts occur in important metrics. Act-On makes it easy to keep marketing leadership and team members in the loop.

Visualize Data with Act-On’s Comprehensive BI Suite

Visualize engagement data in more than 24 different types of charts and graphs through simple discussion with Act-On’s AI agent. Pin custom charts and tables to dashboards, or export them to Excel, CSV, or image files.

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