We all know the classic tale: 

Lead meets brand. They’ve been burned by broken promises before, but this time feels different. The brand’s products solve the lead’s pain points. Lead decides to make the first move. They raise their hand.

But all too often it’s not happily ever after. In fact, in 2023 the average pipeline conversion rate for B2B companies was only 2.9%. Let’s change that.

Join ZoomInfo’s Director of Demand Gen, Michelle Blondin, and SVP of Marketing at Act-On, Jeff Day as they discuss the essential techniques and best practices for nurturing leads to win hearts and convert buyers.

What you’ll learn: