Multichannel Marketing

Reach leads and customers on the channels they engage with most with optimized channel strategy through Act-On. Marketers use Act-On to run automated campaigns across email, SMS, web, social media, events, direct mail, and more.

Engage Your Prospects and Customers Everywhere They Are

Act-On's multi-channel marketing capabilities.

Optimize your Channel Strategy

Select the best channel for every touchpoint

Act-On's automated email program dashboard.

Email

Act-On’s comprehensive enterprise-grade email automation brings best-in-class deliverability to any message, marketing or transactional. Our intuitive drag-and-drop composer allows any marketer to create attractive, professional messages, design A/B tests, or embed dynamic content for deeper personalization. True Open bot detection discerns human-generated email opens and clicks, ensuring accuracy of both email reporting and automated programs.

Explore Email Automation  >

SMS

Incorporate SMS touchpoints into automated customer journeys. Create and preview personalized messages with Act-On’s easy to use composer. Maintain your customers’ trust with automatic opt-in/out management and fatigue rules that safeguard against excessive notifications.

Act-On's SMS marketing dashboard.
Act-On's multi-channel marketing dashboard.

Web

Identify known contacts visiting your website. Personalize landing pages and forms with dynamic content based on their profile or trigger actions in automated campaigns based on the pages they visit. Capture their interests and intent through the conversations they have with Act-On’s AI web agent.

Social Media

Create effective geo-targeted campaigns and schedule posts for optimal engagement. Track trends related to your company, its market, and competitors through AI-driven social listening. Encourage employees to repost marketing content on their personal profiles through gamification. 


Act-On's social media listening and automation dashboard.
Act-On's multi-channel marketing campaign map.

Events

Connect Act-On directly to Zoom, Webex, or your preferred webinar or event management solution. Sync registration and attendance data with contact records to drive automated campaigns that support your goals before, and long after, the event.

Direct Mail

Stand out with priority prospects by building automated campaigns that trigger paper mail to a contact through your preferred direct mail service provider. Act-On makes it easy to trigger any API- or webhook-based marketing service from an automated campaign.  

Act-On's direct mail feature illustrated by a person receiving a package.

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