This blog posts walks you through how to leverage A/B testing to enhance your digital marketing strategy and improve results.
Category: Analytics and Reporting
An introductory guide to essential Google Ads KPIs, how to track them, and how to leverage past performance for future success.
Digital marketing works best when you frequently and consistently test your efforts — and email campaigns are no exception.
Developing a strategy that works for your target audiences is essential for email marketing success. This post will guide you through using personas, data, and behavior for improved deliverability and even better engagement.
Data is useless to us if we don’t know how to properly analyze and share it with our team and our customers. Here are five creative ways to use your data.
A marketing network can help your business centralize marketing efforts and strengthen communication. Here are a few other benefits of combining this model with marketing automation.
Learn some key tips for using B2B marketing metrics to reveal how your campaigns perform, where you’re spending has the greatest impact, and how your campaigns impact the sales pipeline.
Learn how to boost your marketing analytics, better understand the data, and share information more effectively.
Wondering about the value of your email marketing efforts? Read this blog to learn how to calculate email subscriber value.
Struggling to gather, represent, and easily share critical marketing data? Read this blog to learn how to make a pivot table!