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Eloqua vs. Act-On

  • Save 50% or more on your current marketing automation platform
  • Subsidized migration support + services to Act-On
  • 4-step airtight process to safely switch to Act-On

We know we should respect our elders. And Eloqua was one of the first marketing automation platforms out there. But with Eloqua users complaining about a dated user interface, buggy features, and bloated cost, we have to face the facts: getting acquired by Oracle seems to have brought Eloqua’s product innovation to a screeching halt. And stagnation quickly leads to extinction in the marketing automation space.

Dinosaurs are cool, but not exactly what you want powering your business growth. Enter Act-On. We’re laser-focused on making marketing automation as intuitive as possible — because we’re the only dedicated marketing automation platform. Ready to leave clunky interfaces and glitchy forms in the past? Embrace the future of marketing automation with Act-On.

See Exactly How Act-On Beats Eloqua

Why Act-On Beats Eloqua in Marketing Automation

Stop us if you’ve heard this before: a specialized marketing platform gets gobbled up by a tech giant. Longtime customers see a nosedive in support and product improvements as the niche software becomes little more than a side piece for the corporation’s primary breadwinner. And its ability to compete in the market slowly diminishes.

The tale of Eloqua and Oracle is nothing new — just ask users of Pardot under Salesforce, or Marketo under Adobe. This story is sadly predictable, leaving you stuck with a subpar marketing automation experience and a hefty price tag.

But Act-On gets better and better each year. We pay close attention to our customers’ feedback to understand what kinds of problems marketers are facing. Then, we solve them. It’s not easy, but it’s our sole focus — and as our customer reviews attest, we do it well.

When it comes to Eloqua alternatives, we know marketers need to see ROI faster, want easy-to-use software, and require advanced functionality to bring their big marketing dreams to life. Act-On can make it all happen at a reasonable price, freeing up your budget for other needs.

How Act-On Beats Eloqua

Awards We've Won

Act-On is a Better Alternative to Eloqua for 3 Main Reasons

Eloqua’s pricing isn’t transparent, but it’s usually considered the priciest marketing automation platform on the market. It’s expensive to buy and expensive to run, and even at the lowest tier, you’ll be limited to fewer contacts, fewer users, and a lack of core marketing automation features.

Compared to Eloqua’s hefty fees and limited functionality, Act-On platform fees average
50-60% less. Our Active Contacts pricing model means you’ll only pay for the number of contacts you actively engage with — but you still get all the features and support you need to engage, nurture, and convert leads across the customer lifecycle with marketing automation.

And our built-in ROI reporting analyzes your data and attributes revenue to your marketing touchpoints so you know exactly which campaigns generated the most leads, deals, and revenue. With Act-On, it’s easy to improve — and prove — your team’s ROI.

If you want a bigger and better bang for your buck, choose Act-On.

Drag-and-drop editors. Native CRM integrations. Intuitive journey builders. Customer behavior tracking and performance reports.

These may sound like table stakes for marketers who need to work confidently in their automation platforms. And they’re exactly what you’ll find in Act-On. But legacy platforms like Oracle Eloqua? Their users report getting bogged down with clunky interfaces and fiddling with finicky templates.

Compared to Eloqua, Act-On’s marketing automation platform is just as powerful — but we make it so any marketer can work in our system. Our reviews make it clear that Act-On users love how our platform makes their lives easier.

If you believe life’s too short for clunky software, choose Act-On.

If you have a question about marketing automation, you deserve a timely answer from a knowledgeable expert.

But Eloqua users looking for help are left at the mercy of knowledge bases and crowd-sourced community pages. And if you do get in touch with Oracle support teams, you’ll find their attention is likely split while juggling support for other applications, software, and hardware issues.

In sharp contrast, Act-On users can find reliable answers on our support site, via our live chat, or over the phone. (That’s right – a real human ready to help you over the phone!) No matter how you reach us, you’ll be hearing from a dedicated platform expert. And our team knows communication is a two-way street: we reach out with proactive coaching and strategic support, not just reactively troubleshooting your problems and calling it a day.

If you care about getting help that’s actually helpful, choose Act-On.

We had maybe five tech support calls a week with Eloqua. Our top priority was finding something that was easy to use. It takes about half the time to create an email with Act-On as it does with Eloqua. That alone has been a tremendous help for us.

Act-On is the Best Fit For Your Business

Marketing automation is just too important to treat as an add-on, like Eloqua does. And it evolves too quickly to stay stuck in the past.

Your marketing automation software touches every part of your mar-tech stack. It needs to be agile and easy to use — and a company like Oracle is always at risk of letting product innovation slip through the cracks.

If you’ve spent months or years waiting for improvements to Eloqua, it’s time for a change. Learn how Act-On can help you drive your marketing automation ROI and deliver the support you deserve.

See Exactly How Act-On Beats Eloqua

The Act-On Software Team has become an extension of our business. We ranked their marketing automation solution above Eloqua, Marketo, Pardot, and HubSpot. Their service has exceeded expectations. We are very happy to work with them!

We ❤ Our Customers