It’s Your Data: Shouldn’t You Own It?
Most CRM platforms don’t want you to integrate with third-party solutions. They want to control your data and eventually become your exclusive provider of sales and marketing solutions. Act-On’s business model is different. As a dedicated lifecycle marketing solution, our success is rooted in our customers’ ability to leverage the diverse array of data sources required to orchestrate personalized journeys at every step of a lifecycle.
Act-On’s Open Ecosystem
The freedom to build your best sales and marketing stack
Bidirectional CRM Integrations
Act-On’s integration with Salesforce, Dynamics, Sugar, NetSuite, and Zendesk embeds its UI directly into your CRM platform, allowing members of other customer-facing teams to understand how a contact or account has been engaging. Bidirectional data integration enables marketers to automate and personalize outreach with CRM data, or trigger the creation of tasks, records, and objects from contact engagement with Act-On.
Webinar Integrations
Act-On integrates directly with Zoom and WebEx webinar platforms to sync contacts’ registration and attendance data, enabling marketers to support webinars and their outcomes with smarter campaigns that are personalized to the interests and engagement of each attendee.
Data Bridge APIs and Webhooks
Bring your sales, marketing, customer, and product data sources together to drive intelligent and personalized journeys. Act-On’s Data Bridge connectors enable it to send and receive data from any API- or webhook-enabled system, including ERP, product management, financial services platforms, and more. Act-On also provides iPAAS integration with Zapier and Integrately for marketers looking to automate workflows involving more complex data triggers, transformation, and exchange.
SSO and Multi-Factor Authentication
Act-On supports Google Workspace, Okta, Microsoft Entra, Auth0 and other SAML-based SSO authentication, as well as multi-factor authentication services provided by Google, Microsoft, Authy, Auth0, and others.
Successful Companies That Trust Act-On:
