Accelerate growth across your entire customer lifecycle, from lead awareness to customer retention.
Deliver customer journeys with a human touch through highly personalized engagement.
Act-On’s AI technology translates engagement data into smarter, higher-performing campaigns.
Drive intelligent automation with data from any system in your tech stack.
Act-On is quick to learn, easy to use. Deploy campaigns quickly without paying for technical specialists.
Journey Orchestration Capabilities
Grow every relationship at every stage
Intelligent Automation
Act-On’s drag-and-drop automation builder makes it easy for any marketer to design bespoke journeys based on a contact’s behaviors and characteristics. From following up with a lead who downloaded a brochure, to nurturing a customer who has slowed their purchases, marketers can architect effective engagement at every lifecycle stage.
Deep Personalization
Show your customers you understand their interests and priorities by making every touchpoint personal. Act-On’s powerful segmentation and scoring engines allows marketers to build nuanced audiences to ensure marketing is properly targeted at relevant contacts. Flexible dynamic content capabilities ensure every message is personalized and tailored to its recipient.
Multi-channel Campaigns
Connect with leads and customers on the channels where they are engaging. Act-On empowers marketers to build, deploy, and manage automated campaigns that span email, SMS, web, social media, events, direct mail, and more.
Multidimensional Scoring
Act-On allows marketers to score prospects and customers across multiple dimensions for a wide range of conversion goals. Whether using scoring to prioritize leads for a sales team or to identify at-risk customers as part of a retention campaign, Act-On provides the flexibility to synthesize contact data into an actionable score.
Intuitive Content Creation
Create professional, high-fidelity email, SMS, web, and other content with Act-On’s intuitive drag-and-drop composers. Quickly build content using your team’s own library of branded content blocks and Act-On’s AI content tools, or customize one of more than 1,500 seasonal and industry-focused templates.
Successful Companies That Trust Act-On:
