Evaluating HubSpot Alternatives?
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Act-On Stands Out Among HubSpot Alternatives
An all-in-one marketing platform should deliver more value for money, at least in theory. But what about real life? Are you having buyer’s remorse and considering HubSpot alternatives. You’re not alone.
Too often the old adage “jack of all trades, master of none” is spot on for behemoth marketing platforms. Here’s what we know about HubSpot. They talk a good game. They promise the perfect mix of usability and functionality. But trying to be everything for everyone isn’t always a recipe for success, especially when your ability to integrate with other software falls short.
Act-On isn’t trying to do everything. And we’re proud of it. We do one thing: marketing automation. And we do it really well. Compared to HubSpot and other alternatives (think Marketo or Pardot), our platform is more affordable, provides deeper CRM integrations, and offers a far better customer experience, including support from real humans.
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Considering HubSpot Alternatives? Choose the Platform Dedicated to Marketing Automation
A one-size-fits-all marketing platform sounds like a dream come true. According to our research* with actual HubSpot users, the reality can be a harsh wake-up call.
HubSpot runs into limitations when users try to fill the gaps in their martech stack by integrating other solutions outside the HubSpot ecosystem. We believe that when you choose a solution, it should play nicely with the rest of your stack. And we’ll work with you, not get in your way, when you need to integrate Act-On with other tools.
As your business grows, so will your HubSpot costs. According to HubSpot’s own pricing information, one extra feature or a few additional contacts could put you into a new pricing structure and force you to pay a higher subscription price. And if you ever have a question or need help, good luck getting an actual answer from a real human.
That’s where Act-On shines as a HubSpot alternative: an exclusive focus on marketing automation, a platform built to play nicely with your favorite tools, and pricing based on the contacts you use (not the size of your database). When you need help, our team of marketing experts are ready to answer your questions and make sure you get the most value out of your tech.
Act-On vs. Hubspot
Want to understand your options for HubSpot alternatives, and see how a focused marketing automation solution beats the empty promises of an all-in-one platform? Read on.
*Information based on an independent study by Act-On in partnership with a third-party firm
3 Act-On Beats HubSpot and Alternatives in Three Crucial Areas
HubSpot pushes their Sales Hub by only providing partial CRM integration support, leaving you with limited options outside of their own solution. And when you need support, good luck getting the help you need and not attempts to upsell you on added features.
Your marketing team needs a marketing automation platform that communicates with your CRM in real-time—not just a basic connector. Act-On prioritizes flexibility. You should be able to choose your CRM, which is why we’ve created native integrations with five major CRMs, two-way data syncs, and advanced customization options. Your marketing data will become your sales team’s best weapon.
HubSpot pricing is notoriously difficult to predict. Expect to pay not just for marketing and lead-nurtured contacts but advertising recipients. And you’ll quickly find that the features you need to grow will also cost you extra.
With Act-On, you only pay for the contacts that you actually market to (usually around 40-60% of your database). And our price includes our full set of features. We don’t nickel and dime you for the functionality you expect and need to meet your goals. Imagine that — you pay for and receive exactly what you need.
Act-On has real humans ready to answer your questions. And we don’t send you to a blog post or a community forum when you ask for help.
The alternative? HubSpot’s passive support system may be a spot in a long ticketing queue. But with Act-On, our default mode is a proactive partnership. Our support engineers and customer success specialists are here to help you get the most out of your marketing automation, not just troubleshoot technical issues.
Bottom line: we’ll answer your questions ourselves instead of asking our other customers to do the work for us.
What It’s Like to Work in Act-On vs Hubspot
Bring Along Your Favorite Tools
Our Native CRM Integrations
Act-On Marketing Automation: The Best of Hubspot Alternatives
If you’re trying to limit your options, bloat your budget, and pay through the nose to get your questions answered by a human, go with HubSpot.
But if you want to build the best possible martech stack to support your future growth, Act-On is the right choice for your business. Our engineering and support teams are focused exclusively on helping our customers scale through marketing automation, and we’ll be here to help you every step of the way.
We’ll prove it with a personalized demo. Schedule yours today, and one of our marketing automation experts will show you exactly how you can grow your business with Act-On.