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Act-On Stands Out Among HubSpot Alternatives

An all-in-one marketing platform should deliver more value for money, at least in theory. But what about real life? Are you having buyer’s remorse and considering HubSpot alternatives? You’re not alone. 

Too often the old adage “jack of all trades, master of none” is spot on for behemoth marketing platforms. Here’s what we know about HubSpot: They talk a good game. They promise the perfect mix of usability and functionality. But trying to be everything for everyone isn’t always a recipe for success, especially when your ability to integrate with other software falls short. 

Act-On isn’t trying to do everything. And we’re proud of it. We do one thing: marketing automation. And we do it really well. Compared to HubSpot and other alternatives (think Marketo or Pardot), our platform is more affordable, provides deeper CRM integrations, and offers a far better customer experience, including support from real humans.

Interested in exploring the alternatives to Hubspot? Fill out the form for a personalized demo.

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When we saw Act-On’s ability to do so many things so easily, especially creating emails and landing pages, we were hooked. The other big selling point was the easy and effective Microsoft Dynamics integration, which HubSpot wasn’t able to do at all.

Considering HubSpot Alternatives? Choose the Platform Dedicated to Marketing Automation

A one-size-fits-all marketing platform sounds like a dream come true. According to our research* with actual HubSpot users, the reality can be a harsh wake-up call. 

HubSpot runs into limitations when users try to fill the gaps in their martech stack by integrating other solutions outside the HubSpot ecosystem. We believe that when you choose a solution, it should play nicely with the rest of your stack. And we’ll work with you, not get in your way, when you need to integrate Act-On with other tools. 

As your business grows, so will your HubSpot costs. According to HubSpot’s own pricing information, one extra feature or a few additional contacts could put you into a new pricing structure and force you to pay a higher subscription price. And if you ever have a question or need help, good luck getting an actual answer from a real human.

That’s where Act-On shines as a HubSpot alternative: an exclusive focus on marketing automation, a platform built to play nicely with your favorite tools, and pricing based on the contacts you use (not the size of your database). When you need help, our team of experts are ready to answer your questions and make sure you get the most value out of your tech.

*Information based on an independent study by Act-On in partnership with a third-party firm

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Act-On vs. Hubspot

I’ve looked at alternatives like Marketo and HubSpot, and nothing compares to Act-On. Act-On’s capabilities and its integration with our systems – especially PowerBI and MS Dynamics – make it the most cost-effective marketing automation software available.

Act-On Beats HubSpot and Alternatives in Crucial Ways

Powerful marketing automation vs all-in-one platform

HubSpot touts itself as an all-in-one provider. They have basic marketing automation functionalities (albeit often for an added cost), along with a sales CRM, customer service, CMS, and operations software on one platform.

But if you think “one software to rule them all” sounds too good to be true, you’re right. We think that by diluting their focus across a wide range of products, marketing automation has slipped to the bottom of the priority list.

With Act-On, you get our laser focus on marketing automation. We’re constantly improving our features and functionality to help our customers build, execute, and analyze their marketing campaigns.

We’ll be blunt: marketing automation is all that we do, and it’s why we’re the best at it.

Prior to implementation, we conducted robust benchmarking of Act-On, Pardot, Marketo, HubSpot and alternatives. We had several demonstrations and discussions, specifically analyzing key criteria including CRM integration, reporting and analytics, administration (including segmentation and global use), and content creation. We were delighted to choose and continue to work with Act-On.

More affordable HubSpot Competitor: Do more for less

HubSpot pricing is notoriously difficult to predict. Expect to pay not just for marketing and lead-nurtured contacts but advertising recipients. And you’ll quickly find that the features you need to grow will also cost you extra. 

With Act-On, you only pay for the contacts that you actually market to (usually around 40-60% of your database). And our price includes our full set of features. We don’t nickel and dime you for the functionality you expect and need to meet your goals. Imagine that — you pay for and receive exactly what you need.

We give you the keys to build the right martech stack for your business. That includes native integrations with five major CRMs, the most popular webinar platforms, and the most efficient analytics solutions.

Bring Along Your Favorite Tools

Our Native CRM Integrations
Act-On Marketing Automation: The Best of Hubspot Alternatives

If you’re trying to limit your options, bloat your budget, and pay through the nose to get your questions answered by a human, go with HubSpot. 

But if you want to build the best possible martech stack to support your future growth, Act-On is the right choice for your business. Our engineering and support teams are focused exclusively on helping our customers scale through marketing automation, and we’ll be here to help you every step of the way. 

We’ll prove it with a personalized demo. Schedule yours today, and one of our marketing automation experts will show you exactly how you can grow your business with Act-On.

See Exactly Why Act-On Beats HubSpot and the Alternatives