When it comes to email marketing tips, there are a few things that we have all been told to do. From using specific CTAs to sending at certain times of the day, but does some of that conventional wisdom really make a difference? After extensive tests, see what we uncovered.
Download this all-in-one guide to mapping and executing personalized customer journeys while extending the lifecycle and growing your business.
Marketing automation was originally created to help marketers acquire new customers. And good platforms do just that. But if you’re only using your MAP to
Read this eBook to learn how to optimize the customer lifecycle at every stage of the buying journey – from awareness to acquisition to advocacy (and beyond)!
Demand gen can be a thorny business. That’s because when done right, demand gen is about more than just generating leads. It’s about creating higher-quality
Marketing shouldn’t feel like a hamster wheel: create content, publish, distribute, repeat. Always spinning, but never actually going anywhere. If you’re stuck in an endless
We work with financial industry marketing rockstars every day. If you’re looking for a little bit of proof, or something to share with your exec team to legitimate your choice of Act-On for marketing automation, maybe this collection of use cases will help.
As financial institutions continue to leverage digital marketing to grow their customer base and maintain relationships, many have yet to realize the full potential of marketing automation. As a financial marketer, you may face several challenges, including relying on legacy systems, poor technology integrations, changing compliance and regulations, and a lack of access to important data. Here’s what you need to know to make the most of your marketing automation software.
Get the guide for up-to-the-minute best practices for generating high-quality leads, creating segmented, personalized experiences, and growing your manufacturing business. In the age of self-service product discovery, you can’t afford to stop your digital transformation at the marketing department’s door. Implementing tools like marketing automation can make all the difference.
This eBook will show you how marketing automation is a powerful tool for manufacturing marketers seeking to provide a better customer experience. The key is developing the right strategy and using the right tools to deliver timely, relevant, and highly personalized content. Marketing automation will help you support your sales team and have more productive conversations to increase their close rates.
Act-On’s seamless integration with Salesforce makes it easier for Marketing to deliver more qualified, sales-ready leads to the sales team.
Creating an effective multi-channel marketing strategy is a major challenge for nearly half (48%) of marketing professionals surveyed.
Stop dreading your software. You deserve marketing automation that fits better with your team’s needs.
We fielded the Marketing Automation Trends 2022 Report to understand what marketers are looking for in their current platform.
This marketing automation strategy guide gives all the details on how to move toward marketing automation maturity.
Customers can now send direct mail offerings through Act-On automated
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