Deliver Personalized Customer Journeys at Scale
Download this all-in-one guide to mapping and executing personalized customer journeys while extending the lifecycle and growing your business.
Download this all-in-one guide to mapping and executing personalized customer journeys while extending the lifecycle and growing your business.
Marketing automation was originally created to help marketers acquire new customers. And good platforms do just that. But if you’re only using your MAP to
Read this eBook to learn how to optimize the customer lifecycle at every stage of the buying journey – from awareness to acquisition to advocacy (and beyond)!
Demand gen can be a thorny business. That’s because when done right, demand gen is about more than just generating leads. It’s about creating higher-quality
Marketing shouldn’t feel like a hamster wheel: create content, publish, distribute, repeat. Always spinning, but never actually going anywhere. If you’re stuck in an endless
We work with financial industry marketing rockstars every day. If you’re looking for a little bit of proof, or something to share with your exec team to legitimate your choice of Act-On for marketing automation, maybe this collection of use cases will help.
As financial institutions continue to leverage digital marketing to grow their customer base and maintain relationships, many have yet to realize the full potential of marketing automation. As a financial marketer, you may face several challenges, including relying on legacy systems, poor technology integrations, changing compliance and regulations, and a lack of access to important data. Here’s what you need to know to make the most of your marketing automation software.
Get the guide for up-to-the-minute best practices for generating high-quality leads, creating segmented, personalized experiences, and growing your manufacturing business. In the age of self-service product discovery, you can’t afford to stop your digital transformation at the marketing department’s door. Implementing tools like marketing automation can make all the difference.
This eBook will show you how marketing automation is a powerful tool for manufacturing marketers seeking to provide a better customer experience. The key is developing the right strategy and using the right tools to deliver timely, relevant, and highly personalized content. Marketing automation will help you support your sales team and have more productive conversations to increase their close rates.
Act-On’s seamless integration with Salesforce makes it easier for Marketing to deliver more qualified, sales-ready leads to the sales team.
Creating an effective multi-channel marketing strategy is a major challenge for nearly half (48%) of marketing professionals surveyed.
Stop dreading your software. You deserve marketing automation that fits better with your team’s needs.
We fielded the Marketing Automation Trends 2022 Report to understand what marketers are looking for in their current platform.
This marketing automation strategy guide gives all the details on how to move toward marketing automation maturity.
Read this eBook to learn how to get the most out of your marketing automation investment.
According to our recent report, “Using Data to Drive Demand,” nearly half of your marketing peers believe using data correctly improves the quality of leads.
According to our 2021 state of marketing automation report, 64% of marketers are implementing marketing automation to improve the customer experience.
Everything you need to know about using SMS marketing as a part of your larger marketing strategy.
Download this guide to find out how financial services marketers can implement marketing automation in their firm.
The automotive sector is emerging from a difficult period, and one which is likely to have
permanently shifted buyer behaviours with an ever-larger percentage of the decision-making
process happening online.
In this eBook, we explore how marketing departments can pivot their marketing budgets and programs as a result of the COVID-19 pandemic.
Read this eBook to learn how to guide your prospects along compelling customer journeys that convert them from promising leads into loyal customers.
Marketing automation enables wealth management firms to deal with the challenges that are preventing them from appealing to and securing business from modern professionals.
Learn how to overcome insurance marketing challenges with marketing automation.
This eBook unpacks how to automate your marketing with a CRM system and how doing so can help your business improve the way you understand and interact with your audience.
Download this eBook to learn what marketing automation is and how it can improve your organization’s efficiency, alignment, and profitability.
Read this eBook to learn what email marketing is and how you can use our growth marketing platform to develop holistic email marketing strategies that improve the customer journey and drive exceptional growth.
This eBook will empower your insurance brokerage with strategies you can implement to stand out, attract new insurance clients, and grow your business.
Read this eBook to learn what digital marketing is and how to develop and execute effective strategies that improve the customer experience and drive exceptional growth.
Read this eBook to learn how to quickstart and accelerate your marketing automation efforts to achieve amazing time-to-value and return on investment.
In this eBook, you will learn how integrating Act-On with Microsoft Dynamics CRM creates a central command center for building, managing, and tracking campaigns across multiple channels, from lead capture to revenue booked
The marketing automation platform’s HIPAA and ISO 27001 certifications provide
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