Marketing automation was originally created to help marketers acquire new customers. And good platforms do just that. But if you’re only using your MAP to
We work with financial industry marketing rockstars every day. If you’re looking for a little bit of proof, or something to share with your exec team to legitimate your choice of Act-On for marketing automation, maybe this collection of use cases will help.
As financial institutions continue to leverage digital marketing to grow their customer base and maintain relationships, many have yet to realize the full potential of marketing automation. As a financial marketer, you may face several challenges, including relying on legacy systems, poor technology integrations, changing compliance and regulations, and a lack of access to important data. Here’s what you need to know to make the most of your marketing automation software.
Get the guide for up-to-the-minute best practices for generating high-quality leads, creating segmented, personalized experiences, and growing your manufacturing business. In the age of self-service product discovery, you can’t afford to stop your digital transformation at the marketing department’s door. Implementing tools like marketing automation can make all the difference.
This eBook will show you how marketing automation is a powerful tool for manufacturing marketers seeking to provide a better customer experience. The key is developing the right strategy and using the right tools to deliver timely, relevant, and highly personalized content. Marketing automation will help you support your sales team and have more productive conversations to increase their close rates.
Act-On’s seamless integration with Salesforce makes it easier for Marketing to deliver more qualified, sales-ready leads to the sales team.
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Learn how our growth marketing platform can transform your marketing.
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