Marketing Automation: What it Takes to Make the Switch
Considering switching marketing automation vendors? You’re not alone. 23% of companies switched their provider in 2022!
Marketing Automation Implementation Tips & Requirements
The time has come to implement marketing automation with your new provider. We have the tips and pointers you need to succeed.
Use Marketing Automation Tools to Become a Supermarketer
Generating more revenue with fewer resources might seem like a feat of superheroics. But with the right marketing automation tools, you can rise to the occasion.
Marketing in a Recession: Experts Share Tips for Success
Economists say we’re on the edge of a recession. A study showed a 7 in 10 chance we’ll cross over the brink during 2023. Does it mean they’re right?
5 Ways to Capture and Use First-Party Data
Using your own data is the best way to combat the loss of third-party cookies in all three of the world’s major browsers (Safari, Firefox and most recently, Chrome). This article is a practical guide to navigating first-party data – the data you collect on your own website(s) and/or digital products. As we move into […]