Manufacturing Marketing Trends for 2022
As far as manufacturing has come with the digital transformation, it’s shocking how far behind fully-digitized shops can be when it comes to sales and marketing. Look, traditional marketing methods like in-person conferences, direct mail and good ol’ fashioned cold calling do have their place. But, if you’re not also jumping on board with manufacturing […]
Manufacturing Marketing Best Practices
No matter your industry, there is a good rule of thumb for great marketing: the rule of one. This is a guideline for remembering you are marketing to a human being. In other words, people don’t read a website, landing page, SMS message or an email. Rather, a person reads a website, landing page, SMS […]
Persona-Based Marketing for Manufacturers
Persona-based marketing is a powerful tool that helps manufacturing organizations create better customer experiences. That’s because, as you make a real effort to understand your ideal customer, you are able to understand how to answer their questions and provide all the information they need to become your most loyal buyer. Even in manufacturing, your customers […]