LinkedIn is the most powerful social media platform for B2B companies, so you need a defined strategy to execute your campaigns on this channel and endear your prospects and customers to your brand and products. Read this eBook to learn 10 things that all B2B companies should be doing to promote their brand on LinkedIn and how to use this social media platform to drive leads and sales.
In this eBook you’ll learn:
How to optimize your company page
Best practices for engaging your audience and how to leverage the platform for lead generation
Why to integrate the platform with your CRM and Marketing Automation tools
How to measure success