Andy Macmillan, Former Salesforce Executive, Named CEO of Act-On Software


Act-On Continues to Execute on Its Growth Strategy Through Installation of Key Leadership

BEAVERTON, OR–(Marketwired – Oct 28, 2015) – Act-On Software, the leading provider of marketing automation for small and mid-sized businesses, today announced the appointment of Andy MacMillan to the position of CEO. Andy’s deep domain experience and business acumen combined with his vision for innovation and growth, makes him the perfect executive to lead Act-On Software as it continues to scale to the next phase of growth.

Raghu Raghavan, Act-On’s founder and previous CEO, will transition into the role of CTO and will focus on driving the product and technology.

Prior to joining Act-On Software, Andy held several senior leadership positions at Salesforce, including Chief Operating Officer of the Products Division and Senior Vice President & General Manager of, where he helped to significantly grow customer adoption of products and services. Before Salesforce, Andy was Vice President of Product Management at Oracle and Vice President of Product Marketing at Stellent (acquired by Oracle). Andy holds a B.A. from Michigan State University and an M.B.A. from the University of Edinburgh (Scotland).

“Andy brings specialized talent to Act-On with his proven track-record for driving business demand and furthering customer adoption,” said Raghu Raghavan. “His experience and background will be a huge asset for the rapid growth of the company and for the continued success of our customers. I am delighted that Andy has decided to step in as my successor and I look forward to working closely with him in the future.”

“The Act-On team has done an incredible job building a world-class marketing product used by over 3,000 customers,” said Andy MacMillan, CEO of Act-On Software. “Marketers are under more pressure than ever to deliver results across all aspects of the customer lifecycle, and I look forward to helping our customers deliver amazing outcomes to their teams.”

About Act-On Software
Act-On Software provides the leading sales and marketing engagement platform for the 21st century business. Simple to operate but powerful in its results, elegant in its user experience and comprehensive in its functionality, Act-On’s cloud solution powers over 3,000 companies in their engagement efforts across all stages of the marketing lifecycle. The platform’s out-of-the-box integrations with popular standalone tools are further complemented by Act-On Anywhere™, a business productivity application that extends the use of marketing automation across web-based environments. Act-On supports an open marketing ecosystem that enables businesses to take full advantage of the latest tools and services available, in the context of an integrated engagement and targeting platform. Act-On also offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the resources they need to achieve sales and marketing success. Headquartered in Beaverton, OR with eight additional offices across three continents, Act-On has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit

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