MarTech innovation isn’t slowing down. It’s shifting into overdrive.
AI, automation, and data-driven decision-making are redefining how B2B companies go to market, engage buyers, and scale revenue. But many marketing and sales teams are still stuck playing catch-up, trying to separate hype from what actually drives results.
To cut through the noise, Clark Newby (Principal, Fractional CMO, and Podcast Host), Phil Easley-Bosley (Founder & CEO, Tactical Marketing), and Jeff Day (CMO, Act-On) are coming together for a no-fluff discussion on how modern marketing automation is making an impact in 2025.
We’re tackling the big questions:
- How should B2B leaders rethink automation, AI, intent data, and other innovations for real business impact?
- What’s still broken in sales and marketing alignment, and how do we finally fix it?
- What automation trends are actually delivering ROI vs. just making noise?
