Act-On Announces Act-On InSite, New GenAI Web Agent
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Act-On InSite

Web visitors decide whether to explore or leave a site in just 20 seconds. Act-On’s AI agent helps ensure they stay by engaging them with fast, accurate, and personalized content that answers their questions and converts visitors to sales opportunities.

Provide a better web experience with Act-On and Generative AI

Thanks to popular generative AI chat solutions such as ChatGPT and Google’s Gemini, many website visitors prefer and expect an AI-driven chat experience when browsing the web. Show your prospective customers that you are on the front edge of innovation, and provide a web experience that is personalized, faster and smarter than static web.
 

Product Features

Get ahead of the AI wave

No scripting required

InSite teaches itself using information from your website. Specify the web pages you want InSite to memorize and let our AI provide your visitors with helpful, engaging answers to their questions.

Fast to deploy, easy to maintain

This is not your first generation web chatbot—InSite is powered by modern generative AI. Just point it at your website, and it trains itself. Set up InSite in a few hours, not days or weeks. Manage and modify most features without specialized technical expertise.

Seamless integration with Act-On

Lead information and visitor activity will be synced seamlessly to Act-On, so that Act-On remains your central repository for all lead information. Create automated follow-ups from forms filled out in InSite, score leads with web agent activity, and provide sales with information based on a prospects engagement with InSite.

Customize to your brand style and voice

Wrap InSite in your company’s branding for seamless integration into your web look and feel. Give plain text guidance on the tone and style for InSite’s responses or provide a sample page to keep brand voice consistent. 

Understand your customer

InSite’s reporting provides insights on your customers and the questions they are asking. Review key engagement metrics within InSite’s dashboards or export detailed conversation data for analysis.

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