Marketing automation is a key component to the success of a B2B organization, because it gives marketers the power to elevate the customer experience at every stage of the buyer’s journey. In fact, according to our B2B marketing automation report, 64% of marketers are implementing marketing automation to improve the customer experience.
We surveyed B2B marketers to gain their perspective on the road ahead for marketing automation. How do you compare to your marketing peers?
Download this report to learn:
Top reasons to implement marketing automation
Most common marketing automation use-cases
How B2B marketers plan to use marketing automation in the future
The main automation challenges facing marketers