Companies that invest in a sound content marketing plan generate 67% more leads than their competitors. Creating and distributing great content that improves the customer experience and generates qualified leads can be difficult, so we created this eBook to help you get started or improve your existing processes. Read this eBook to learn 4 steps to creating a content marketing plan to help you develop buyer personas, map out your buyer's decision-making journey, and serve content that will help at each stage of the buying.
In this eBook, you'll learn how to:
Develop accurate and effective buying personas
Audit your content to determine strengths and gaps
Map your content to each stage of the customer lifecycle
Develop a comprehensive content marketing plan