eBook

The B2B Perspective on Multi-Channel Marketing

How marketers are evolving their multi-channel strategies

Today's audiences are everywhere and for marketers to meet their business goals, they need to be in multiple channels. But with more channels comes more complexity.

72% of the marketing professionals surveyed felt that their multi-channel marketing strategy is just somewhat successful at helping them achieve strategic objectives. So how can marketers take their somewhat successful strategy to best-in-class?

In this report:
  • Essential elements of a successful multi-channel strategy

  • How your current MarTech stack affects measuring your success

  • The top challenges to creating an effective multi-channel marketing strategy

  • Which channels will contribute most to business growth in the coming year

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