Today’s audiences are everywhere and for marketers to meet their business goals, they need to be in multiple channels. But with more channels comes more complexity.
However, a 67% majority of the marketing professionals surveyed felt that their multi-channel marketing strategy is just somewhat successful at helping them achieve strategic objectives So how can marketers take their somewhat successful strategy to best-in-class?
In this report you’ll find details on:
- Essential strategic elements of a successful multi-channel strategy
- How your current MarTech stacks effects measuring your success
- The top challenges to creating an effective multi-channel marketing strategy
- Which channels will contribute most to business growth in the coming year
