PORTLAND, OR – November 9, 2017 – Act-On Software, the leading provider of adaptive marketing automation for fast-growing businesses, today announced its placement at 478 on Deloitte’s Technology Fast 500™, an annual ranking of the 500 fastest-growing technology, media, telecommunications, life sciences and energy tech companies in North America. This is now the fifth year in a row Act-On has appeared on the list, recognized for 152 percent growth between 2013 and 2016.
“It’s an honor to again be recognized as a Technology Fast 500 company, and a reminder that marketers’ digital engagement needs are changing,” says Andy MacMillan, CEO of Act-On. “In today’s digitally-overloaded world, it’s more important than ever for brands to engage with their buyers as individuals, in the ways buyers want to be engaged, and we’re building just the platform to help marketers accomplish this: empowering marketers to do the best work of their careers, and enabling them to build more meaningful, more valuable relationships with their customers.”
More than 4,800 businesses worldwide – across a range of industries, including manufacturing, business services, software, and financial services, rely on Act-On to power their acquisition and retention marketing initiatives. Act-On’s integrated marketing workspace empowers marketers to build Adaptive Journeys™ – campaigns that can deliver the best message, at the perfect time, across the ideal channel for each individual buyer based on past behaviors and data. Adaptive marketing automation allows companies to personalize engagement and experiences that maximize the lifetime value of their customer base.
Companies that ranked in the 2017 Technology Fast 500 achieved an average revenue growth of 380 percent, with growth ranging from 135 to 59,093 percent between 2013 and 2016. Act-On’s growth of 152 percent demonstrates the value and growing reach of adaptive marketing technologies, particularly as machine learning and artificial intelligence (AI) continue to shape and guide marketers’ engagement strategies and technology investments.
“The Deloitte 2017 North America Technology Fast 500 winners underscore the impact of technological innovation and world class customer service in driving growth, in a fiercely competitive environment,” said Sandra Shirai, Vice Chairman, Deloitte Consulting LLP and U.S technology, media, and telecommunications leader. “These companies are on the cutting edge and are transforming the way we do business. We extend our sincere congratulations to all the winners for achieving remarkable growth while delivering new services and experiences for their customers.”
Find out why emerging growth, mid-sized, and established billion dollar enterprises all rely on Act-On to fuel their integrated, multi-channel marketing programs.