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Bank Marketing

Develop lifelong relationships with loyal customers through automated bank marketing campaigns that nurture relationships and drive interest while respecting regulatory requirements.

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Home | Industries | Bank Marketing

Bank Marketing Automation to Attract Great Customers

A whopping 81% of customers start their search for a bank online. Meet them there. To differentiate yourself from other financial institutions, you need to be the brand with the answers to all the questions — from interest rates and home loans to investment products and savings accounts. Build trust and capture their interest quickly with marketing automation solutions that cut through the noise.

Digital Marketing for Banks

Digital marketing for banks is an incredibly unique discipline, so we’ve created tailored features that fit the needs of your role — including Global BCC settings and industry-specific templates for forms, landing pages, and emails.

Community Bank Marketing

Community bank marketing can no longer rely on batch-and-blast tactics to reach your audience. Ramp up your automation and create personalized campaigns in real-time that excite your audience and drive maximum results.

Bank Marketing Strategy

What’s the point of investing in marketing automation for banks if your strategy is robotic? Leveraging behavioral data helps you deliver personalized automated programs that appeal to people — not computers.

Email Marketing for Banks

Email continues to be one of the strongest digital channels available. Act-On’s platform makes email marketing for banks easy, efficient, effective, and highly personalized – driving great deliverability and great engagement.

With Act-On, we can compete with the biggest players in the market while continuing to provide a head-turning customer experience.
Kyle Dahlgren, AVP of Ecommerce (Truity Credit Union)

Stay Compliant Without the Worry

Bank marketing regulations are constantly evolving. With Act-On, you can focus on building customer loyalty while staying on the straight and narrow. From sending automated consumer marketing opt-ins early in the buying process to enabling Global BCC for message audits to leveraging our readily available library of email templates, we have your back.

Forget Guesswork, Let Data Lead the Way

The last thing you want is to send the wrong information to the wrong customer. Sending a home loan email to a serial renter is a bad look and a quick way to lose credibility. Leveraging marketing automation for banks allows you to create personalized content informed by hard data. It builds brand devotion while driving traffic and increasing ROI.

Stand Out in a Sea of Spam

It’s no secret that banks provide similar services with minor differentiators. Your cash back rewards and retirement savings plans are excellent, but what makes you special? Marketing automation for banks helps you provide a unique customer experience across all channels, improving brand perception and delighting your customers with every visit – online or in-person.