Bank marketing regulations are constantly evolving. With Act-On, you can focus on building customer loyalty while remaining compliant. From sending automated consumer marketing opt-ins early in the buying process to enabling Global BCC for message audits to leveraging our readily available library of email templates, we have your back.
One of the most important parts of bank marketing is data. A marketing automation platform like Act-On allows you to leverage marketing data to create and track segmented marketing campaigns across the customer lifecycle. Basing your marketing strategy on rich data builds brand devotion while driving traffic and increasing ROI.
It’s no secret that banks provide similar services with minor differentiators. Your cash back rewards and retirement savings plans are excellent, but what makes you special? Marketing automation for banks helps you provide a unique customer experience across all channels, improving brand perception and delighting your customers with every visit – online or in-person.