The Future of Marketing Automation Platforms (MAP) is at a Crossroads.
As companies increasingly embrace digital-first buyer engagement, traditional MAPs are struggling to keep up. In fact, 87% of organizations are reassessing their MAP and ABM platforms due to inefficiencies and a lack of alignment with modern buyer behavior.
A new category, Revenue Marketing Automation, is emerging to address these gaps. It emphasizes full-lifecycle orchestration, customer insight-driven engagement, and marketing/sales alignment.
Join Peter O’Neill, Research Director at Research In Action, and Act-On CMO Jeff Day as they discuss the findings from the 2024 Revenue Marketing Automation Vendor Selection Matrix™ report. Learn why RMA is the future, what top-performing vendors are doing differently, and how Act-On is helping marketers move beyond lead gen into full revenue marketing maturity.
What you’ll learn:
- Why 87% of companies are rethinking their MAP
- The five drivers fueling the shift to Revenue Marketing
- What distinguishes a true RMA platform and why Act-On stands out
- How to operationalize RMA across marketing and sales for long-term growth
