Act-On makes marketing segmentation easy with a user-friendly interface and intuitive features, allowing you to deliver and scale highly relevant campaigns based on user profiles and behaviors.
Connect With Your Audience Through Advanced Segmentation
Marketing segmentation is the portal to more personalized and engaging digital marketing campaigns. By understanding your prospective and existing customers’ firmographic, demographic, and behavioral traits and tendencies, you can better understand and anticipate their needs and interests. Act-On’s advanced and dynamic marketing segmentation features help you achieve precise audience segmentation to pair great content and messaging with enthusiastic targets!
Behavioral segmentation is the process of breaking down prospects and customers into specific groups based on their digital interactions. By using Act-On to gather, identify, and analyze behavioral segmentation data such as webpage visits, social media engagements, and email and SMS opens and click-throughs, you can crystalize personas, improve scoring models, and deliver personalized digital marketing programs.
Demographic segmentation helps you drill down to the individual profile level with buyer attributes such as age, gender, education, and income. Demographic segmentation delivered through Act-On leads to more empathetic marketing, which helps you build and strengthen brand loyalty while iterating and improving your marketing programs.
Firmographic segmentation allows marketers to group their target audiences according to organizational attributes. With Act-On’s firmographic segmentation tools, you can market based on title, industry, company size, location, and annual revenue to deliver vertical-specific messaging and content for more personalized B2B digital marketing campaigns.
Act-On gave me the insight I needed to better strategize how we engage our different audience segments.Kristin Williams, Marketing Program Manager (Physicians Insurance)
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