Marketing Segmentation

Act-On makes marketing segmentation easy with a user-friendly interface and intuitive features, allowing you to deliver and scale highly relevant campaigns based on user profiles and behaviors.

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Connect With Your Audience Through Advanced Segmentation

Behavioral Segmentation

Behavioral Segmentation

Behavioral segmentation is the process of breaking down prospects and customers into specific groups based on their digital interactions. By using Act-On to gather, identify, and analyze behavioral segmentation data such as webpage visits, social media engagements, and email and SMS opens and click-throughs, you can crystalize personas, improve scoring models, and deliver personalized digital marketing programs.

Demographic Segmentation

Demographic segmentation helps you drill down to the individual profile level with buyer attributes such as age, gender, education, and income. Demographic segmentation delivered through Act-On leads to more empathetic marketing, which helps you build and strengthen brand loyalty while iterating and improving your marketing programs.

Demographic Segmentation
Firmographic Segmentation

Firmographic Segmentation

Firmographic segmentation allows marketers to group their target audiences according to organizational attributes. With Act-On’s firmographic segmentation tools, you can market based on title, industry, company size, location, and annual revenue to deliver vertical-specific messaging and content for more personalized B2B digital marketing campaigns.

Act-On gave me the insight I needed to better strategize how we engage our different audience segments.

Kristin Williams, Marketing Program Manager (Physicians Insurance)

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