Demand and Lead Generation
If you’re a digital marketer, you’re probably aware that getting started with pay-per-click (PPC) advertising can be overwhelming. To begin with, it’s full of specialized digital advertising terms that may be new to you, which is why we created this digital advertising glossary.
What follows are (relatively) jargon-free explanations of the most common digital advertising terms. Getting familiar with these will help you navigate the world of online advertising and get more value out of our upcoming series of blog posts about digital advertising and digital marketing.
Be sure to print or bookmark this digital advertising glossary and keep it handy. It’ll be a huge help as you begin creating new or improving existing demand generation campaigns.