So many marketers fail to get the most out of their marketing automation platform — basically using their software the same way they’d used their previous email service providers. That is, batch-and-blast emails with a one-size-fits-all approach. But marketing automation platforms empower marketers to do so much more beyond just sending blanket emails.
In this eBook, you'll learn how to:
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Develop and launch your marketing automation strategy
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Segment contacts to improve personalization and engagement
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Design and implement a lead nurturing program
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Score leads and accounts to better identify the best opportunities
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Leverage marketing automation to improve marketing/sales alignment
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Harness the full power of your marketing automation platform. Complete the form to download your free eBook and learn how!
Download the eBook!
