Nearly 80% of marketers we surveyed admitted they don't feel they are getting the most out of their marketing automation investment. When used to their fullest potential, marketing automation platforms like Act-On empower marketers to go way beyond just sending email blasts.
In this eBook, you'll learn how to:
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Develop and launch your upgraded marketing automation strategy
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Segment contacts to improve personalization and engagement
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Design and implement a lead nurturing program that actually results in MQLs
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Score leads and accounts to better identify the best opportunities for your sales partners
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Leverage marketing automation to improve marketing/sales alignment
Download the eBook!
