eBook

Get the Most Out of Your Marketing Automation Investment

Nearly 80% of marketers we surveyed admitted they don't feel they are getting the most out of their marketing automation investment. When used to their fullest potential, marketing automation platforms like Act-On empower marketers to go way beyond just sending email blasts.

In this eBook, you'll learn how to:
  • Develop and launch your upgraded marketing automation strategy

  • Segment contacts to improve personalization and engagement

  • Design and implement a lead nurturing program that actually results in MQLs

  • Score leads and accounts to better identify the best opportunities for your sales partners

  • Leverage marketing automation to improve marketing/sales alignment

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