Use Marketing Automation to Map Your Content and Drive Engagement

Combining powerful marketing automation with great content produces amazing results. Learn how you can use marketing automation to deliver targeted messaging that aligns with your customers' needs and interests, improving the customer experience and driving more engagement with your offerings.

In this eBook, you'll learn how to:

• Clearly define your customer personas
• Develop content that matches the interests of your target audience
• Leverage content to generate demand, engage leads, and encourage customer loyalty
• Map your content to nurture leads through every stage of the buyer’s journey