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Home > On-Demand Webinar: How to Extend the Customer Lifecycle

Your unique product or service offering distinguishes you from the competition. And since 91% of customers are likely to shop with brands that deliver personalized recommendations, tailoring your brand experience along their entire lifecycle journey is crucial. Doing so fosters retention and cultivates a loyal following. It also strengthens customer relationships based on the quality and benefits of your offerings. We like to call advocates your brand champions!

This Webinar Will Explore:

  • How to turn your customers into advocates with marketing automation in mind
  • Tactics such as segmentation and scoring to assess your customer’s unique set of needs and interests
  • Real-life examples of programs that engage around your product offers and services 
  • Ways to expand your relationships with brand advocates, such as partner programs and more! 

Webinar: Growth Marketing Essentials Series
Topic: Customer Marketing
Featuring: Sarah Moore, Sr. Customer Marketing Manager, Act-On
Presenters: Loren Johnson, Director of Product Marketing at Act-On