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Delivering a customized experience is just as important as the product and service you’re offering. In fact, personalized experience nurturing can increase engagement by 57% and conversion by 63%.
In this installment of the Growth Marketing Essentials, we’ll dive into personalization and how to deliver an all-encompassing brand experience. While capturing leads is great, if they don’t receive relevant experiences, they might lose interest.
You’ll learn how to use Marketing Automation to:
- Track behaviors to provide a relevant, unique experience
- Align your content to the customer lifecycle
- Familiarize and engage consumers with your brand across multiple channels
Register for the webinar below!
Webinar: Growth Marketing Essentials Series
Topic: Lead Management
Featuring: Andy Rice, Director of Demand Generation, Act-On
Presenters: Sarah Moore, Sr. Customer Marketing Manager at Act-On