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Home > Webinar: From Lead to Experience Nurturing

Delivering a customized experience is just as important as the product and service you’re offering. In fact, personalized experience nurturing can increase engagement by 57% and conversion by 63%.

In this installment of the Growth Marketing Essentials, we’ll dive into personalization and how to deliver an all-encompassing brand experience. While capturing leads is great, if they don’t receive relevant experiences, they might lose interest. 

You’ll learn how to use Marketing Automation to:

  • Track behaviors to provide a relevant, unique experience
  • Align your content to the customer lifecycle
  • Familiarize and engage consumers with your brand across multiple channels

Webinar: Growth Marketing Essentials Series
Topic: Lead Management

Featuring: Andy Rice, Director of Demand Generation, Act-On
Presenters: Sarah Moore, Sr. Customer Marketing Manager at Act-On