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Did you know that over half of marketers do not feel they are getting the full value from their automation platform? Or, that nearly 20% of marketing automation users are dealing with unreliable data and poor customer support? 

Explore these and other findings from Act-On’s recent survey of over 800 global marketing professionals on their usage of marketing automation platforms. Join us and our expert partner panel, to explore the research and hear the most important predictions for 2022. 

In this panel discussion we’ll cover:

  • What your marketing peers say about their future plans for automation platforms and their experiences
  • European and APAC perspectives on the research, industry challenges and best practice advice
  • Optimising the usage of your tools and maximising your tech stack
  • B2B marketing automation trends and predictions for 2022

Featured Topic: Marketing Automation Trends
Presenters: Nabajeet Kalita (Founder, Success Stars), Claudia Freudenberg (Director, Global Neptune Software), Hans Christian Bothmann (Partner, Blue Business), Naila Basit (EMEA Marketing Manager, Act-On)

As the digital world moves toward the data privacy era, marketers are being challenged to adjust their programs, while building data transparency with their customers. And the crumbling of third party cookies is no exception. Marketers rely on a variety of channels to understand their customer’s unique journey and touchpoints. 

While marketers are rightly concerned, there are ways to prepare before these changes take place. This is the chance for marketers to optimize their first party data strategy to build trusting relationships with current and potential customers.

Watch on-demand to learn:

  • How the third party cookie change affects your marketing programs
  • Steps marketers can take to ensure data compliance
  • How to pivot to or improve a first-party data strategy

Featured Topic: Marketing data compliance and analyzation
Presenters: Gwynne Ohm (Digital Marketing Consultant, Ohm Digital), Andy Rice (Director of Demand Generation, Act-On Software), Olaf Kowalik (Sr. Director, Product Mana

Digital Marketing Workshop

When: Growth ’21 is now on-demand!

Where: Anywhere you’d like!

Who: Marketers of all skill and experience levels are encouraged to watch, re-watch, and share Growth ’21 sessions with their peers.

School may be out for summer, but growth marketers are always looking to learn something new!
Our inaugural growth marketing conference features keynotes from several innovative digital marketing trailblazers, as well as nearly 20 interactive learning sessions with proven experts and Act-On personnel.

We have individual breakout sessions with our digital marketing experts to review specific strategies and help you develop an action plan to overcome your biggest challenges.

Join us as we learn, instruct, and explore how marketers and organizations can leverage growth marketing tactics and technology to personalize the customer journey, extend the customer lifecycle, and grow their business at scale.

All Growth ‘21 Sessions, Workshops, and Keynotes are available now. Watch now below!