The ABCs of A/B Testing

An overwhelming 68% of digital marketers rate A/B testing capabilities as having the greatest impact on their email marketing efforts. Testing is essential for optimizing digital marketing campaigns, delivering more personalized customer experiences, and driving more revenue while growing your business. Read this eBook to learn the ABC's of A/B testing and how you can use this tactic to improve your marketing strategies and campaigns in the short- and long-term.

In this eBook, you’ll learn:

  • The difference between A/B Testing vs. Multivariate Testing
  • Tips for getting the most out of your A/B testing methods
  • Best practices and innovative techniques for A/B testing
  • Real-world examples of A/B testing success

Download the eBook!

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