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The ABCs of A/B Testing

How to use A/B testing to improve your marketing strategies and campaigns.

An overwhelming 68% of digital marketers rate A/B testing capabilities as having the greatest impact on their email marketing efforts. Testing is essential for optimizing digital marketing campaigns, delivering more personalized customer experiences, and driving more revenue while growing your business.

Read this eBook to learn the ABC’s of A/B testing and how you can use this tactic to improve your marketing strategies and campaigns in the short- and long-term.

In this eBook, you’ll learn:

The ABCs of A/B Testing

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