Act-On Appoints Chief Financial Officer and Expands Management Team


Three Key Leadership Positions of CFO, VP of Cloud Operations & VP of Demand Generation Will Accelerate Act-On’s Growth

BEAVERTON, OR–(Marketwired – Mar 30, 2015) – Act-On Software, the leading provider of marketing automation for small and mid-sized businesses, today announced three new strategic hires: Kate Johnson has been named Chief Financial Officer, Ravi Balwada has been named Vice President of Global Cloud Operations, and Kevin Bobowski has been named Vice President of Demand Generation.

Kate Johnson brings over 16 years of experience to Act-On Software in all aspects of accounting, finance and operations. In her most recent role she served as Chief Accounting Officer and Vice President of Finance at Jive Software, the market leader in collaboration and communication cloud software. During her six year tenure at Jive, Johnson was directly responsible for building the global finance and accounting organization that scaled the company from under $20M in annual revenue to over $175M in 2014, and played a leading role in the company’s IPO process. She also has extensive experience with mergers, acquisitions and fundraising. Johnson has a Bachelor of Arts in Business and Accounting from Oregon State University.

“Now is a fantastic time to join Act-On; the demand for marketing automation continues to grow, and Act-On has firmly established itself as a leading vendor in the market,” said Kate Johnson. “I’m very excited to be part of this dynamic team and look forward to taking the company to the next level as it continues to capitalize on its success in the industry.”

Ravi Balwada joins Act-On Software from BMC Software, where he most recently served as the Vice President & General Manager of its global SaaS business. In that role he was responsible for the company’s SaaS strategy as well as the division’s customer success, DevOps, SaaS, support and operations teams. Prior to BMC Software Balwada held senior positions in SaaS & Cloud Operations at CoreLogic, SumTotal, Oracle and Amazon. Balwada has a Bachelor of Science in Engineering from Birla Institute of Technology.

“Act-On’s clear vision, continuous innovation, and steadfast commitment to delivering a truly scalable and powerful cloud offering has led the company on an impressive growth path,” said Ravi Balwada. “I look forward to contributing to Act-On’s market expansion and reinforcing the global adoption of its cloud-based sales & marketing platform.”

Kevin Bobowski is a recognized marketing technology executive with a proven track record of building successful go-to-market strategies and demand generation programs for industry leading companies. Prior to Act-On Software, Bobowski held leadership positions at Offerpop and ExactTarget, where he led the go-to-market strategy that helped fuel ExactTarget’s growth through IPO. Bobowski has a Bachelor of Arts in Accounting from Michigan State University and a Master of Business Administration from Wake Forest University.

“It’s incredibly exciting to join Act-On at this stage in its growth,” said Kevin Bobowski. “Act-On is a dynamic company that is poised for greatness, and I look forward to contributing to its success and helping to capture the massive market opportunity.”

“Kate, Ravi and Kevin share Act-On’s vision for marketing automation and know what it takes to drive sustainable business growth,” said Raghu Raghavan, CEO of Act-On Software. “They bring a wealth of leadership and expertise to Act-On as we continue to expand our business and drive operational efficiency.”

About Act-On Software
Act-On Software provides the leading sales and marketing engagement platform for the 21st century business. Simple to operate but powerful in its results, elegant in its user experience and comprehensive in its functionality, Act-On’s cloud solution powers over 3,000 companies in their engagement efforts across all stages of the customer lifecycle — attract, capture, nurture, convert, and expand. The platform’s out-of-the-box integrations with popular standalone tools are further complemented by Act-On Anywhere™, a business productivity application that extends the use of marketing automation across web-based environments. Act-On supports an open marketing ecosystem that enables businesses to take full advantage of the latest tools and services available, in the context of an integrated engagement and targeting platform. Act-On also offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the resources they need to achieve sales and marketing success. Headquartered in Beaverton, OR with eight additional offices across three continents, Act-On has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit

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