Don’t believe everything you read online …. Easier said than done, right?
As online-content consumers we are inundated every day with news and information. Figuring out whether something is truthful or not isn’t always the easiest task. But, there’s hope on the horizon … and Google appears to be leading the charge.
Built as an effort to fight the battle of fake news, Google is rolling out its fact-check feature in search and news results, partnering up with nonpartisan websites like PolitiFact and Snopes. These sites, and many others, help determine the validity of statements and show these results to users searching for that information online. In this blog post we’ll discuss a bit more about Google Fact Check and what it means for your business’ or client’s online efforts.
What is Google Fact Check?
Google’s Fact Check is a feature appended to Google search results which indicates or marks if a search result has been deemed worthy of the label “fact check” after meeting criteria established by third parties like PolitiFact, Snopes, and the Fact Check community. Google will present a link to PolitiFact or Snopes fact-check research and indicate whether that site deemed the information true or false. Google uses credible sources from all over the world, in addition to PolitiFact and Snopes.
Schema.org, Jigsaw, and Reporter’s Lab each played a pivotal role in releasing the new fact-checking feature. A triple-check process includes ClaimReview markup being validated by Schema or the Share the Facts widget, adhering to Google News General Guideline, as well as being ‘algorithmically determined to be an authoritative source of information.’