Why focus on existing customers? Simple — it costs far more to land net new customers than it does to nurture and retain existing customers.
By focusing on optimizing the customer journey, you can keep customers engaged with marketing automation, lessen the need to replace lost revenue in the future, and save valuable time and resources while focusing on lucrative cross- and up-selling opportunities.
For companies focused on growth, a strong customer marketing strategy is as important as lead generation. These strategies will enable you to keep customers engaged with marketing automation throughout the entire lifecycle.