How to Set-Up, Launch, and Run Paid Advertising Campaigns

To be successful with your paid advertising campaigns, you need to provide seamless and coordinated experiences that are tailored for user satisfaction - from that initial search through to the final Thank You page and email. Read this ebook to learn how to set-up, launch, and run paid advertising campaigns that produce results while conserving budget and maximizing efficiency.

In this eBook, you'll learn:
  • Key vocabulary to understand the landscape and get started

  • The strengths and weaknesses of paid campaigns on each platform

  • The vital steps you need to take to maximize results

  • How to calculate the ROI of your paid advertising campaigns

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