Webinars

United Revenue Team: Building Sales-Marketing Alignment

The benefits of an aligned sales-marketing effort are undeniable. Strong collaboration between the two teams creates a better customer experience, improved conversions, and increased revenue.

But too often, sales and marketing teams operate in disconnected silos. This is especially true for companies in the B2B space due to the difficulty in understanding each team’s responsibility. Getting sales and marketing to align and work together requires careful planning and orchestration.

Access the on-demand webinar, United Revenue Team: Building Sales-Marketing Alignment, a discussion with Dom Catabay, Director of Demand Generation at Act-On, and Tim Miller, Director of Sales Development at ZoomInfo. As they share their insights into getting the two teams to work together.

In this session, you’ll learn how to:

  • Leverage data and marketing automation to unify sales and marketing teams
  • Improve the sales and marketing feedback loop for course correction
  • Measure the impact of sales and marketing alignment

On-demand Webinar

More Great Content from Act-On's Library

an executive in a suit represented in black and white, outlined in brand colors

Pipeline Generation: Face Economic Headwinds and Win

A crowd of marketers excitedly huddle around a laptop to illustrate teams expanding sales pipeline

5 Ways Marketing Leaders Help Sales Expand Pipeline

Working together on project. Happy young business colleagues working in office

Rethinking Your Marketing Automation Migration Strategy

Successful Companies That Trust Act-On:

Ready to Act-On Your Marketing Goals?

Schedule a personalized demo today!