Act-On Announces Act-On InSite, New GenAI Web Agent Available to Marketers Through Its Enterprise Marketing Automation Platform
Act-On InSite is a generative AI chat agent that is embedded within a customer’s website to answer visitors’ questions concerning the company and its products, and help visitors engage with sales and support.
Tekpon, the online marketplace connecting businesses with the software solutions they need to thrive in today’s digital landscape, has ranked Act-On Advanced Analytics in its list of Top Marketing Analytics Software.
Act-On Software has partnered with customers for 15 years, guiding them through healthy email deliverability practices. As mailbox providers like Google and Yahoo tighten requirements in 2024, Act-On is again ahead of the curve to help marketers achieve email deliverability success.
The Act-On Data Lake allows for seamless data sharing across platforms, helping marketers master targeted audience segmentation with the help of AI and marketing automation.
New advanced webhooks technology expands integration portfolio to open up new marketing channels, customer engagement, and communication efficiency for the marketer.
