DEMAND GENERATION

To attract new prospects and turn buyers into loyal customers, you need an accessible, automated, simple solution that drives traffic, generates conversions, and manages contacts for segmented outreach. 

Automate Your Marketing to Accelerate
Demand Generation

Our demand generation solution makes it easy to build and measure dynamic engagements across your touchpoints, anticipating your customers’ needs and growing as your marketing expands and your funnel evolves.

How Do Act-On’s Tools Help With Demand Generation Marketing?

To attract new prospects and turn buyers into loyal customers, you need an accessible, automated, simple solution that drives traffic, generates conversions, and manages contacts for segmented outreach. 

Our demand generation solution makes it easy to build and measure dynamic engagements across your touchpoints, anticipating your customers’ needs and growing as your marketing expands and your funnel evolves.

Great Inbound Marketing

Get the word out and create great brand awareness with Act-On’s inbound marketing tools. Gain better search positioning by delivering more relevant and customized content. Drive more traffic by improving CTAs and launching dynamic landing pages. And gather the information you need for full-scale remarketing programs with our web forms and progressive profiling.

Optimize the Demand Generation Funnel

Already have a CRM in place? Start improving the scope and depth of your digital marketing funnel through our native CRM integrations to drive more productive sales conversations. Next, analyze the effectiveness of your demand generation marketing strategy using funnel reporting and attribution. Finally, assess your prospects’ viability with our lead scoring solution before retargeting your leads.

Turn Data Into
Inbound Leads

Gain better insights into prospect and customer behavior with contact- and account-level reports and website visitor tracking. Use our platform’s CRM integration capabilities to capture data and use this information to optimize the lead acquisition process. And once you’ve captured these inbound leads, you can nurture your audience using our proven marketing segmentation features.

"The conversion rate is much better because we can get acquainted with our leads and target them with more relevant information."

- SAM SAUNDERS, DIGITAL MARKETING MANAGER (DMC CANOTEC)
How Can Demand Generation Marketing Help My Business?

Act-On’s proven demand generation features and high-performing functionality empower our customers to create holistic and agile strategies that raise awareness through better SEO, drive conversions via landing pages and forms, and improve experience nurturing through dynamic scoring, advanced segmentation, and targeted messaging. 

By leveraging Act-On to focus on interactions, behaviors, and engagements, at both the individual and account level, you can create highly personalized demand generation campaigns that result in motivated prospects who become lifelong customers.