There’s no shortage of lead generation tactics. But for this post, we’re going to focus on one channel you’re more likely to use than anything else: your website.
Your website is the hub of your marketing.
Smart marketers already know their website is the hub of everything they do. All the social media work, all the email marketing, all the conference connections – they’re all designed to bring people to your website where you have the opportunity convert them.
That means turning them into a lead. To get them to voluntarily raise their hand to ask for more information or to say they’re interested in your services.
Your goal might be to get more leads, or maybe better leads, or leads that convert faster, or leads that give a higher value. But any way you cut it, it’s still all about lead generation.
That one action – usually completed through a form – is where the magic happens. For many marketers, it’s that one action that measures the success of everything else.
Of course, most of us are sophisticated enough to not just count conversions anymore. We measure by not only how many leads are created, but by how many convert (aka lead quality), how quickly they convert, and how valuable they are.
Your website can be a core tool in making all that happen. So if you’d really like to make 2018 the year your website becomes a lead generation machine, take a look at the suggestions below. Employing even a few of these can make a major difference.